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From lavish events attended by high-profile personalities such as
Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves
Saint Laurent to the latest creative ventures of Marc Jacobs, Donna
Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary
leader of fashion luxury retail, recounts how he and his talented
fashion and merchandising team brought Bergdorf Goodman to its
leadership position-an approach, he shows, that continues to inform
the most successful designers and business leaders today. While his
personal anecdotes focus on how and why Bergdorf helped build the
fashion industry during one of the most exciting periods in its
history-the late sixties through the early nineties-the author also
shares his views on how contemporary retailers have increased
profits by skimping on service, resulting in the loss of customer
loyalty. The Rise of Fashion and Lessons Learned at Bergdorf
Goodman is a valuable resource for anyone who aspires to succeed in
the business of luxury fashion.
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