The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

• Written by a top expert in multicultural marketing with industry and agency experience, as well as a Latino background • Breaks down stereotypes and offers clear insights into the US’s fastest-growing demographic segment • Offers a roadmap to success with the Hispanic market – an essential factor in any business’s growth in the US

The ultimate celebration of the hat. Renowned milliner Patricia Underwood presents a visually stunning and informative look at the transformative value of the hat. Featuring cloches, top hats, visors, wide-brimmed hats, berets, fedoras, turbans, trilbies, sun hats, and more, this spirited volume luxuriates in the multifariousness of one of the most diverse accessories. Underwood shares her inspirations-from art, cinema, historical periods, and nature-as well as sharing her favourite hats. She also offers her readers guidelines on how to choose a hat. The book's lavish illustrations showcase Underwood's many years of collaborations with such top-notch designers as Ralph Lauren, Oscar de la Renta, Marc Jacobs, Isaac Mizrahi, and a host of others. Images are drawn from the designer's own archive, as well as editorial work from some of the world's greatest fashion photographers, including Richard Avedon, Norman Parkinson, and Bruce Weber. This book is a must-have for any fashionista.