|
Showing 1 - 4 of
4 matches in All Departments
The US Hispanic segment represents the most prominent demographic
growth in the country, and a huge and untapped business opportunity
for companies willing to move away from preconceived notions and
market effectively to Hispanic customers. This book shows you how.
Now more than ever, corporations operating in the US should see the
Hispanic population at the core of their existing and future
strategies, but many leaders believe Hispanic marketing is the same
marketing you run for Anglos but translated into Spanish, or that
all Hispanics are undocumented immigrants with no purchasing power,
or that using Mariachis in their communications is the way to
connect with this diverse segment. It's time for a modern approach,
and in this book, Isaac Mizrahi, one of the country's leading
voices in multicultural marketing, uses his unique experience as a
corporate executive, agency CEO, and industry leader to help
businesses grow by leveraging the booming Hispanic consumer segment
to drive sales. Filled with straightforward talk, illustrative case
studies, and pragmatic suggestions and recommendations, this book
counterbalances academic books on the topic with little connection
to day-to-day reality and other books with a more political
standpoint. This is a business book created by a marketer for other
marketers and business leaders looking to succeed in the US.
• Written by a top expert in multicultural marketing with
industry and agency experience, as well as a Latino background •
Breaks down stereotypes and offers clear insights into the US’s
fastest-growing demographic segment • Offers a roadmap to success
with the Hispanic market – an essential factor in any
business’s growth in the US
The ultimate celebration of the hat. Renowned milliner Patricia
Underwood presents a visually stunning and informative look at the
transformative value of the hat. Featuring cloches, top hats,
visors, wide-brimmed hats, berets, fedoras, turbans, trilbies, sun
hats, and more, this spirited volume luxuriates in the
multifariousness of one of the most diverse accessories. Underwood
shares her inspirations-from art, cinema, historical periods, and
nature-as well as sharing her favourite hats. She also offers her
readers guidelines on how to choose a hat. The book's lavish
illustrations showcase Underwood's many years of collaborations
with such top-notch designers as Ralph Lauren, Oscar de la Renta,
Marc Jacobs, Isaac Mizrahi, and a host of others. Images are drawn
from the designer's own archive, as well as editorial work from
some of the world's greatest fashion photographers, including
Richard Avedon, Norman Parkinson, and Bruce Weber. This book is a
must-have for any fashionista.
|
I.M. (Paperback)
Isaac Mizrahi
|
R568
R480
Discovery Miles 4 800
Save R88 (15%)
|
Ships in 10 - 15 working days
|
|
|