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Literature on green marketing continues to gain traction in the
sustainability discourse, focusing on core subject areas such as
green product development, green marketing strategy and green
advertising. Achieving green marketing success encompasses
influencing, orientating, and communicating green offerings of an
organisation to the consumers. Emerging markets particularly
provide unique opportunities for green product innovations to
thrive due to their rapid industrialisation and economic growth;
hence the value proposition of organisations must be rightly
communicated to the consumers. The book is part of a multi-volume
work that highlights the goals of green marketing, such as
influencing consumers' green adoption, behaviour, and attitude
towards sustainability practices. This book provides insights to
researchers, students and practitioners interested in marketing and
sustainability initiatives in the context of emerging markets. It
is also recommended for marketing managers and brand consultants
who desire an in-depth understanding of how to communicate their
organisation's green offerings while positioning the organisation
as a green brand to influence consumers' green purchasing
behaviours.
Green marketing has risen in prominence over recent years as
corporations face calls to lower their carbon footprint, engage in
socially responsible practices, and promote sustainable ways of
conducting business. In emerging economies, social, economic, and
environmental problems resulting from rapid industrialisation
requires urgent attention. Promoting environmentally responsible
practices through green marketing has been identified as a key
solution. This book provides theoretical and practical insights
into how businesses in emerging economies can integrate green
objectives into their marketing activities to achieve sustainable
outcomes and attain green-focused goals. It discusses green
marketing from strategic and operational perspectives, which
considers target consumers, products, processes, promotion and
sustainability of resources and presents the institutional logic of
embedding greenness across organisational marketing activities.
Issues concomitant to green marketing such as consumer buying
behaviour of green products, green integrated marketing
communication, green product management, green initiatives in
logistics social responsibility, greenwashing and the need for
transparency, and green marketing orientations and firm
performance, are covered in the book. Ultimately, this collection
contributes to and extends theoretical conversations on green
marketing while also providing actionable recommendations for
organisations and the larger society in emerging economies. Chipo
Mukonza is a Lecturer at the Tshwane University of Technology in
Polokwane, South Africa. Ogechi Adeola is an Associate Professor of
Marketing at the Lagos Business School, Pan-Atlantic University,
Nigeria. Isaiah Adisa is a management researcher and consultant
based in Nigeria. Robert E. Hinson is a Professor and Head of the
Department of Marketing and Entrepreneurship at the University of
Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in
Advertising and Marketing Communications at the University of
Greenwich, United Kingdom.
This book is an excellent resource for academics and students
interested in ethics and accountability in the public sector, as
well as for practitioners, NGO workers and policymakers. Over the
last decades, issues in ethical leadership have become central to
the global call for higher moral standards on the part of corporate
organisations and their leaders and managers. The book's chapters
investigate these concerns in Africa, where governance gaps often
reflect poor leadership. Parenthetically, in 2001, a UNDP report
found difficulties in applying anti-corruption laws and managing
public institutions in the continent. Twenty years on, significant
efforts have been made to improve the situation, yet extensive
challenges still subsist. In this first volume, contributors
discuss the practice of ethics, anti-corruption, and performance
management, and propose solutions, some general to the continent
and others country-specific.
Adverse environmental impacts such as greenhouse gas emissions and
chemical spills have put the topic of green business firmly on the
sustainability agenda. Despite the burgeoning literature on green
business and green marketing from the globalised north, there is
relative parsimony of green business literature in the global
south. This book offers a greater understanding of what green
marketing is, as well as the various levels of practices and the
implementations thereof. It places specific emphasis on the people
through which green marketing excellence can be achieved.
Contributors argue that, given the complexity of green marketing,
people management plays a key role in achieving green marketing
success, and the chapters consider the role that green human
resource management practices play in marketing. Providing a unique
perspective on the successful implementation of green marketing,
this book is an important resource for students, researchers and
practitioners. It is of particular interest to those who desire a
greater understanding of how organisations deal internally and
externally with increasing pressure to become more socially
responsible and embed 'greenness' in all their marketing
activities.
Green marketing has risen in prominence over recent years as
corporations face calls to lower their carbon footprint, engage in
socially responsible practices, and promote sustainable ways of
conducting business. In emerging economies, social, economic, and
environmental problems resulting from rapid industrialisation
requires urgent attention. Promoting environmentally responsible
practices through green marketing has been identified as a key
solution. This book provides theoretical and practical insights
into how businesses in emerging economies can integrate green
objectives into their marketing activities to achieve sustainable
outcomes and attain green-focused goals. It discusses green
marketing from strategic and operational perspectives, which
considers target consumers, products, processes, promotion and
sustainability of resources and presents the institutional logic of
embedding greenness across organisational marketing activities.
Issues concomitant to green marketing such as consumer buying
behaviour of green products, green integrated marketing
communication, green product management, green initiatives in
logistics social responsibility, greenwashing and the need for
transparency, and green marketing orientations and firm
performance, are covered in the book. Ultimately, this collection
contributes to and extends theoretical conversations on green
marketing while also providing actionable recommendations for
organisations and the larger society in emerging economies. Chipo
Mukonza is a Lecturer at the Tshwane University of Technology in
Polokwane, South Africa. Ogechi Adeola is an Associate Professor of
Marketing at the Lagos Business School, Pan-Atlantic University,
Nigeria. Isaiah Adisa is a management researcher and consultant
based in Nigeria. Robert E. Hinson is a Professor and Head of the
Department of Marketing and Entrepreneurship at the University of
Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in
Advertising and Marketing Communications at the University of
Greenwich, United Kingdom.
Literature on green marketing continues to gain traction in the
sustainability discourse, focusing on core subject areas such as
green product development, green marketing strategy and green
advertising. Achieving green marketing success encompasses
influencing, orientating, and communicating green offerings of an
organisation to the consumers. Emerging markets particularly
provide unique opportunities for green product innovations to
thrive due to their rapid industrialisation and economic growth;
hence the value proposition of organisations must be rightly
communicated to the consumers. The book is part of a multi-volume
work that highlights the goals of green marketing, such as
influencing consumers' green adoption, behaviour, and attitude
towards sustainability practices. This book provides insights to
researchers, students and practitioners interested in marketing and
sustainability initiatives in the context of emerging markets. It
is also recommended for marketing managers and brand consultants
who desire an in-depth understanding of how to communicate their
organisation's green offerings while positioning the organisation
as a green brand to influence consumers' green purchasing
behaviours.
This book analyses and evaluates the accomplishments, challenges,
and approaches associated with the New Public Management (NPM) in
Africa towards establishing context-specific interventions for
public sector institutions' performance. Taking the reader through
various business and management approaches, including leadership in
the public sector, digitalisation, market orientation and trust
building, this book provides an understanding of the key issues
facing public sector organisations in Africa and offers novel ways
of approaching public management in a changing socio-economic
landscape to drive improved performance of public institutions. The
book offers students, practitioners and researchers important
insights on NPM and public sector institutions in Africa. The
recommendations of the book will help government and policymakers
implement appropriate public sector management policies for
strengthening public sector service delivery in Africa.
This book is a fascinating treatment of ethics, governance, and
anti-corruption initiatives from a public sector management
perspective and is especially relevant for an Africa looking to
benefit from the recently launched Africa Continental Free Trade
Area. This second part of a two-volume set spans a wide array of
contemporary issues. Chapters explore the challenges related to
building an ethical climate in Africa's public sector, what the
imperatives of anti-corruption initiatives should be in Africa,
ethical orientation in promoting project performance, corporate
governance in Zimbabwe's local authorities and the role of
NGOs/CSOs in promoting public sector accountability. On
digitalisation, the book discusses the management of Tanzanian
public service integrity in the digital era and digital innovation
towards sustainable public sector administration in Africa. Public
sector management, ethics and corporate governance academics,
students, managers and policy makers will find this edited volume
critical to improving public sector management in Africa.
This book analyses and evaluates the accomplishments, challenges,
and approaches associated with the New Public Management (NPM) in
Africa towards establishing context-specific interventions for
public sector institutions' performance. Taking the reader through
various business and management approaches, including leadership in
the public sector, digitalisation, market orientation and trust
building, this book provides an understanding of the key issues
facing public sector organisations in Africa and offers novel ways
of approaching public management in a changing socio-economic
landscape to drive improved performance of public institutions. The
book offers students, practitioners and researchers important
insights on NPM and public sector institutions in Africa. The
recommendations of the book will help government and policymakers
implement appropriate public sector management policies for
strengthening public sector service delivery in Africa.
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