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The prominent idea of sustainable development has influenced almost
all disciplines, changing our understanding and behavior toward
sustainability. In this respect, marketing has also been
transforming from the sustainability point of view as emerging
social and ecological problems caused by the exponential growth
require sustainable solutions and joint efforts. Sustainable
marketing intends to integrate ecological, social, and ethical
concerns while creating value. Consumers, along with other
stakeholders, expect that brands will contribute to work toward the
sustainable development goals; therefore, companies need to
redesign their marketing initiatives to create, promote, and
deliver values that are in line with sustainability. The Handbook
of Research on Achieving Sustainable Development Goals With
Sustainable Marketing illuminates current developments in
sustainable marketing and the new trends and tendencies concerning
the concept in theory and practice. The book also explores the
concept of sustainable marketing in today's context of the digital
age, explains its boundaries and benefits, and describes the
challenges and opportunities as well as the advantages and
potential disadvantages of sustainable marketing and branding
efforts. Covering key topics such as branding, marketing ethics,
and corporate social responsibility, this premier reference source
is ideal for marketers, business owners, managers, industry
professionals, researchers, academicians, scholars, practitioners,
instructors, and students.
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