Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The Seven Myths of Customer Management is required reading for everyone who's job interacts with or impacts customers. Written in a lively, readable and anecdotal style, this book challenges much conventional wisdom and provides a powerful antidote to many potentially dangerous and expensive misconceptions. Written by two experienced and expert practitioners, it offers practical and pragmatic advice on how to unlock customer value and maximise corporate revenues.

'I wish I had had this book in front of me as the Marketing & IT snake-oil men tried to sell me their wares. This is the best exposition I have so far seen on creating focused customer strategies around what really counts and what will ultimately drive the bottom-line. Without ever losing sight of the importance of customers and meeting their needs, it introduces a realistic management-based approach and kills some sacred cows along the way.' Michael Pinder Managing Director, Premier Banking , Barclays Private Clients

'Before launching Switch I was employed in the strategic planning department of a major UK bank concentrating on the personal sector market - I only wish that back in the mid-eighties I had access to this book and the fund of knowledge it contains! A very readable and understandable book, down to earth with many appropriate real life examples - a good and compelling read.' Timothy M Green CEO of Switch Card Services (1991 - 2002)

'We shouldn't be surprised that Paul Hawkes and John Abram have penned a very surprising book. Exploding the myths of customer leadership is the dose of realism we should expect from two people who have always had their feet firmly on the ground. As leaders of one of the most successful marketing organisations of the past 20 years, they are renowned for their radical common sense. In this book, they tear sloppy arguments and widely held mantras to shreds. In their place they present a cogent, integrated framework for maximising the value of your organisation by maximising the value of your customers. Read it before you get your cheque book out; you'll use a lot less ink if you do.' Peter Simpson Commercial Director, First Direct

'Businesses thrive on creating and serving customers. In The Seven Myths of Customer Management, Paul Hawkes and John Abram show managers how to do so successfully and for long-term profits. The book is full of practical and workable advice on how to approach your markets and manage your customers.' Peter Lake Managing Director, Sweet & Maxwell Group

'An enjoyable book that provides lots of practical advice in a straightforward entertaining way. And, it tells the truth about the excesses of the 'CRM industry'.' Catherine McGrath Director Direct to Customer, Prudential Assurance

'Paul Hawkes and John Abram built an unrivalled reputation through their enormously successful consultancy practice for no-nonsense, hugely practical and extremely commercial solutions for every marketing issue imaginable across most industry sectors. An obvious next step was to produce a book that leverages the unique asset they have built over those years, a genuine insight into how to really deliver customer strategies to drive maximum value for shareholders. This is not a book for the office cabinet, it is the best 'policy and procedures manual' I have read relating to the hugely talked about but equally hugely misunderstood subject of CRM. Keep it handy - you'll need it!!' Simon Waugh Group Director of Marketing, Centrica Plc

A Critical Companion to Stanley Kubrick offers a thorough and detailed study of the works of Stanley Kubrick. Labeled a recluse, a provocateur, and a perfectionist, Kubrick remains one of the greatest legends of cinema who continues to influence contemporary filmmakers and visual culture. An unequaled visionary, Kubrick revolutionized film genres, the use of music in film, narrative pacing and structure, and depictions of war and violence. This book delves into the complexities of his work and examines the wide range of topics and the multiple interpretations that his films inspire. The eighteen chapters in this book use different methodologies, explore new trends of research in film studies, providing a series of unique and novel perspectives on all of Kubrick's thirteen feature films, from Fear and Desire (1953) to Eyes Wide Shut (1999), as well as his work on A.I. Artificial Intelligence (Steven Spielberg, 2001).

Contemporary Cowboys: Reimagining an American Archetype in Popular Culture expands and develops an understanding of recent cultural shifts in representations of the American cowboy and “the West� as vital components of American identity and values. The chapters in this volume examine they ways in which twenty-first century representations have updated the figure of the cowboy, considering not only traditionally analyzed sources, such as television, film, and literature, but also less studied areas such as comics, and music. The authors probe the cowboy archetype and western mythology with critical theory, feminist critiques, philosophy, history, cultural analysis, and more.

Red states, blue states . . . are we no longer the United States? Morris P. Fiorina here examines today's party system to reassess arguments about party polarization while offering a cogent overview of the American electorate.

Building on the arguments of Fiorina's acclaimed" Culture War? The Myth of a Polarized America," this book explains how contemporary politics differs from that of previous eras and considers what might be done to overcome the unproductive politics of recent decades. Drawing on polling results and other data, Fiorina examines the disconnect between an unrepresentative "political class" and the citizenry it purports to represent, showing how politicians have become more polarized while voters remain moderate; how politicians' rhetoric and activities reflect hot-button issues that are not public priorities; and how politicians' dogmatic, divisive, and uncivil style of "debate" contrasts with the more civil discourse of ordinary Americans, who tend to be more polite and open to compromise than their leaders.

"Disconnect" depicts politicians out of touch with the larger public, distorting issues and information to appeal to narrow interest groups. It can help readers better understand the political divide between leaders and the American public--and help steer a course for change.

In the course of fifty years, director Stanley Kubrick produced some of the most haunting and indelible images on film. His films touch on a wide range of topics rife with questions about human life, behavior, and emotions: love and sex, war, crime, madness, social conditioning, and technology. Within this great variety of subject matter, Kubrick examines different sides of reality and unifies them into a rich philosophical vision that is similar to existentialism. Perhaps more than any other philosophical concept, existentialism -- the belief that philosophical truth has meaning only if it is chosen by the individual -- has come down from the ivory tower to influence popular culture at large. In virtually all of Kubrick's films, the protagonist finds himself or herself in opposition to a hard and uncaring world, whether the conflict arises in the natural world or in human institutions. Kubrick's war films (Fear and Desire, Paths of Glory, Dr. Strangelove, and Full Metal Jacket) examine how humans deal with their worst fears -- especially the fear of death -- when facing the absurdity of war. Full Metal Jacket portrays a world of physical and moral change, with an environment in continual flux in which attempting to impose order can be dangerous. The film explores the tragic consequences of an unbending moral code in a constantly changing universe. Essays in the volume examine Kubrick's interest in morality and fate, revealing a Stoic philosophy at the center of many of his films. Several of the contributors find his oeuvre to be characterized by skepticism, irony, and unfettered hedonism. In such films as A Clockwork Orange and 2001: A Space Odyssey, Kubrick confronts the notion that we will struggle against our own scientific and technological innovations. Kubrick's films about the future posit that an active form of nihilism will allow humans to accept the emptiness of the world and push beyond it to form a free and creative view of humanity. Taken together, the essays in The Philosophy of Stanley Kubrick are an engaging look at the director's stark vision of a constantly changing moral and physical universe. They promise to add depth and complexity to the interpretation of Kubrick's signature films.

Women Doctors in America, 1853–1920

In the latter part of the nineteenth century, women, who had hitherto been barrred from medical schools, were gradually granted the freedom to study and practice medicine. Indeed, by 1900, over 7,000 female physicians were practicing in America. Women were sought after to fill the void in women's health care—a substantial one, thanks to Victorian mores—as well as to imbue the medical profession with dignity which one women, it was believed, could supply. Thus the stereotype of women as gentle, virtuous creatures, natural healers, worked in their favor, opening doors to a major profession.

Women established thriving private practices, occupied leadership positions in various medical institutions, served as professors and deans in medical schools for women, and were members and officers of medical societies. Their future in medicine seemed assured. Yet by 1920 the number of women doctors had plummeted. New barriers inhibited their entry into medicine and created obstacles in the careers of established women doctors. Not until the 1970s would America's women physicians recoup their nineteenth-century gains.

The irony of women's acceptance into the medical world, and the unfortunate decline in their status at the beginning of the twentieth century, is illustrated in this volume through words and pictures. By focusing on the class of 1879 at the Woman's Medical College of Pennsylvania, the authors of the various essays depict individual trials, frustrations, and victories of nineteenth-century history and how it affects us all today.

A Critical Companion to Stanley Kubrick offers a thorough and detailed study of the films of the legendary director. Labeled a recluse, a provocateur, and a perfectionist, Kubrick revolutionized filmmaking, from the use of music in film, narrative pacing and structure, to depictions of war and violence. An unparalleled visionary, his work continues to influence contemporary cinema and visual culture. This book delves into the complexities of his work and examines the wide range of topics and the multiple interpretations that his films inspire. The eighteen chapters in this book use a wide range of methodologies and explore new trends of research in film studies, providing a series of unique and novel perspectives on all of Kubrick's thirteen feature films, from Fear and Desire (1953) to Eyes Wide Shut (1999), as well as his work on A.I. Artificial Intelligence (Steven Spielberg, 2001).