The focus of this book is upon the implementation of new technology, strategy, business models, and new innovations. It takes a social-psychological perspective on the management of change and technology/strategy implementation and crosses the boundaries of change management, technology implementation, and organizational strategy.

"One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET.

Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.