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A profit-driven multinational corporation and an upstart group of
environmentalists surprise the world and forge an astonishingly
successful partnership Large and wealthy global companies too often
fail to acknowledge environmental responsibility or workers'
rights. This book tells the dramatic story of one company-Chiquita
Brands International-that decided to change the negative paradigm.
Formerly the notorious United Fruit Company, a paternalistic
organization that gave the name "Banana Republic" to tropical
countries in Central America, Chiquita defied all expectations in
the mid-1990s by forming an innovative pact with the Rainforest
Alliance that transformed not only the corporation itself but also
an important segment of the banana industry. Gary Taylor and
Patricia Scharlin reveal the inside story of how corporate
executives, banana workers, local leaders, and conservation
advocates learned to work together and trust one another. Over the
objections of skeptical critics, Chiquita and the Rainforest
Alliance established a Better Banana "seal of approval" to certify
genuine efforts to improve soil and water quality, ensure
rainforest conservation, and enhance worker health and safety. This
chronicle of their collaboration, told objectively and with
extensive documentation, presents a promising new model of
cooperative behavior--a model that shows how multinational
companies can become motivated to solve critical global problems.
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