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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Primary Care, 6th Edition, online case studies, and Davis Edge work
together to create an interactive learning experience that prepares
students for their roles as Advanced Practice Nurses in the primary
care setting. An access code inside new printed texts unlocks Davis
Edge, the online case studies, and an ebook. LEARN-The Text Written
by nurse practitioners for nurse practitioners in collaboration
with a physician, this popular text explores the theoretical
foundations of everything Primary Care. Its comprehensive and
easy-to-follow presentation examines the diagnosis and treatment of
diseases and disorders of every body system across the life span.
APPLY Case Studies Online case studies use real-world scenarios to
develop clinical decision-making skills as students learn how to
properly diagnose and treat patients. ASSESS Davis Edge This
interactive, online Q&A review platform provides the practice
needed to master course content and prepare for exams. Over 1,000
board-style questions test students' knowledge and retention of
what they are learning. Actionable analytics enable instructors to
assess their students' mastery of the content and their
critical-thinking and decision-making skills to easily identify the
areas in which they are struggling and intervene quickly in class
and on assignments to ensure that they succeed. Text Expanded,
Revised & Updated! Significantly increased and updated content
throughout, especially in the sections detailing Ear, Nose, and
Throat Problems; Musculoskeletal Problems, and Psychosocial
Problems. New Section! Care of Vulnerable Populations in Unit 3,
featuring four new chapters that focus on populations that require
special attention and consideration New Features! Geriatric
Considerations and Pediatric/Adolescent Considerations in
applicable Unit 2 chapters New! Online case studies with critical
thinking questions Coverage of the broadest range of human disease
and disorders using a systems-based approach that presents both
Common Complaints and Common Problems to help students narrow down
the possible differentials to the most likely diagnosis Coverage of
pathophysiology and diagnostic reasoning as well as up-to-date
guidance on laboratory and diagnostic tests Emphasis on
evidence-based practice with information on evidence levels and
more references to primary studies Davis Edge Enhanced! Interface
that makes navigation even easier and offers instructors more
flexibility and control options Thousands of questions aligned to
Primary Care with page references Comprehensive rationales for both
correct and incorrect responses Personalized dashboards that track
students' progress across their assignments and highlight where
they need to focus their study time
Brands and branding have deep historical roots. Almost anything or
anyone can be branded with a name or mark for commercial or other
purposes. The act of branding initiates activities in a brand
ecosystem among people and organizations who have a vested interest
in the brand's value. Unfortunately, a brand may experience a
tragedy that can put its value and equity at risk. Pundits will
often conclude there is a primary reason for a specific brand's
tragedy, however, studying the situation more deeply can reveal
tragic flaws in response to brand-challenging experiences that
enhance managerial wisdom.The purpose of the book is to examine the
backstories of a selection of relatively well-known brands that
have experienced a tragedy. The objective is to inform how and why
some brands survived and some did not. Doing so, may help leaders
and managers of current brands avoid the miscues that lead to brand
tragedies and possibly revive a brand when tragedy strikes. It is a
book for those who need to improve their understanding of the vital
importance of a brand for organizational success and who want to
build and manage their brands to continuously improve value for
customers, employees, shareholders, and the well-being of society.
While there will be no one right approach or silver bullet to avert
or ameliorate a specific tragedy, the better prepared leaders and
managers are for a brand tragedy, the greater the likelihood of
avoiding one and realizing an expedient and constructive outcome
when one occurs.
We live in a time when attention spans are shrinking while demands
on our emotions are accelerating at ever increasing rates. The
media that once brought us news now seems determined to interpret
it, forcing us to take sides rather than come to understanding.
This growing white noise of conflict threatens to overwhelm our
ability to find peace of mind. How can we clear away the
unnecessary clutter and help ourselves, and others lead lives of
true contentment and continuing growth? The answer to this question
is found in a remarkable new book, Beyond Help, by Dr. Camaron J
Thomas. It is a breakthrough guide that shows us, step by step, how
we can help ourselves and others become better human beings in a
dehumanizing world. Thomas' text is profound yet easy to grasp and
richly illustrated by examples taken from her long experience as a
professional mediator. It leads the reader through the challenges
and pitfalls of self-perception to the heights of the abiding
presence; showing us how to cast debilitating baggage aside along
the way so we can rise to our fullest potential. Beyond Help breaks
the mold of self-help publications by empowering rather than
manipulating the reader. It is a lifeline to anyone struggling to
evolve in the turbulent waters racing beneath the surface of
today's social network.
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