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The aim of this book is to contribute to the understanding of
product innovation - how it takes place and how it affects firms
and the economy. It links product innovation to interactive
learning and to the performance of firms. It studies the
interconnections between these three elements on the basis of
unique data sets and detailed case studies. The book will prove
helpful for managers, employees and policy makers as well as for
scholars and students who want to understand the role of product
innovation in the economy.
In the book it is shown that product innovation is of major
importance. For the economy as a whole, the introduction of new
products is fundamental for economic growth. Process innovation
without product innovation would sooner or later result in economic
stagnation and in what has been called ???technological
unemployment???. In turbulent sectors product innovation is
necessary for firms to survive and grow.
The book also shows that product innovation is a complex and
multidimensional phenomenon. In order to capture this complexity
authors combine different theoretical perspectives, different
levels of aggregation, and different methodological approaches.
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