This book challenges one of the most pervasive and powerful beliefs of our time concerning world history and world geography. This is the doctrine of European diffusionism, the belief that the rise of Europe to modernity and world dominance is due to some unique European quality of race, environment, culture, mind, or spirit, and that progress for the rest of the world results from the diffusion of European civilization. J.M. Blaut persuasively argues that this doctrine is not grounded in the facts of history and geography, but in the ideology of colonialism. It is the world model which Europeans constructed to explain, justify, and assist their colonial expansion.
The book first defines the Eurocentric diffusionist model of the world as one that invents a permanent world core, an "Inside," in which cultural evolution is natural and continuous, and a permanent periphery, and "Outside," in which cultural evolution is mainly an effect of the diffusion of ideas, commodities, settlers, and political control from the core. The ethnohistory of the doctrine is traced from its 16th-century origins, through its efflorescence in the period of classical colonialism, to its present form in theories of economic development, modernization, and new world order. Blaut demonstrates that most "Western" scholarship is to some extent diffusionist and based implicitly in the idea that the world has one permanent center from which culture-changing ideas tend to emanate. Eurocentric diffusionism has shaped our attitudes concerning race and the environment, psychology and society, technology and politics.

From the British Empire to the WTO, imperialism and its political economy have turned the world upside down. This volume of original essays by internationally noted scholars traces the spread of imperialism and capitalism and demonstrates that globalization is not a New Millennium phenomenon, but rather one with classic roots as well as contemporary reverberations.

This volume examines and critiques the work of a diverse group of Eurocentric historians who have strongly shaped our understanding of world history. Building upon the foundations laid in his previous book, The Colonizer's Model of the World, which provided a systematic overview of the nature and evolution of Eurocentrism, Blaut focuses in depth on Max Weber, Lynn White, Jr., Robert Brenner, Eric L. Jones, Michael Mann, John A. Hall, Jared Diamond, and David Landes. The role of each of these thinkers in generating colonialist understandings of history is described, and the fallacious assumptions at the roots of their arguments are revealed. Working toward an alternative understanding of the origins of modernity, this clearly written book provides invaluable insights and tools for students and scholars of history, geography, sociology, anthropology, and postcolonialism.