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Fundraising Analytics - Using Data to Guide Strategy (AFP Fund Development Series) (Hardcover): JM Birkholz Fundraising Analytics - Using Data to Guide Strategy (AFP Fund Development Series) (Hardcover)
JM Birkholz
R1,623 Discovery Miles 16 230
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"Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics" shows you how to turn your nonprofit's organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

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