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A guide for mining the imagination to find powerful new ways to
succeed. We need imagination now more than ever-to find new
opportunities, rethink our businesses, and discover paths to
growth. Yet too many companies have lost their ability to imagine.
What is this mysterious capacity? How does imagination work? And
how can organizations keep it alive and harness it in a systematic
way? The Imagination Machine answers these questions and more.
Drawing on the experience and insights of CEOs across several
industries, as well as lessons from neuroscience, computer science,
psychology, and philosophy, Martin Reeves of Boston Consulting
Group's Henderson Institute and Jack Fuller, an expert in
neuroscience, provide a fascinating look into the mechanics of
imagination and lay out a process for creating ideas and bringing
them to life: The Seduction: How to open yourself up to surprises
The Idea: How to generate new ideas The Collision: How to rethink
your idea based on real-world feedback The Epidemic: How to spread
an evolving idea to others The New Ordinary: How to turn your novel
idea into an accepted reality The Encore: How to repeat the
process-again and again. Imagination is one of the least understood
but most crucial ingredients of success. It's what makes the
difference between an incremental change and the kinds of pivots
and paradigm shifts that are essential to transformation-especially
during a crisis. The Imagination Machine is the guide you need to
demystify and operationalize this powerful human capacity, to
inject new life into your company, and to head into unknown
territory with the right tools at your disposal.
Across America, newspapers that have defined their cities for over
a century are rapidly failing, their circulations plummeting even
as opinion-soaked Web outlets thrive. Meanwhile, nightly news
programs shock viewers with stories of horrific crime and celebrity
scandal, while the smug sarcasm of shouting pundits dominates cable
television. In the face of these problems, "What Is Happening to
News" explores the crucial question of how journalism lost its way
- and who is responsible for the ragged retreat from its great
traditions. Veteran editor and newspaperman Jack Fuller locates the
surprising sources of change where no one has thought to look
before: in the collision between a revolutionary new information
age and a human brain that is still wired for the threats faced by
our prehistoric ancestors. Drawing on the dramatic recent
discoveries of neuroscience, Fuller explains why the information
overload of contemporary life makes us dramatically more receptive
to sensational news, while rendering the staid, objective voice of
standard journalism ineffective, and the result is a toxic mix that
threatens to prove fatal to journalism as we know it. For every
reader troubled by what has become of news - and worried about what
the future may hold - "What Is Happening to News" not only offers
unprecedented insight into the causes of change but also clear
guidance, strongly rooted in the precepts of ethical journalism.
Fragments is a story about how war can make everything
explosive--even love--and how two friends try to put the pieces of
their lives together again. "[Fragments] makes the usual
semi-autobiographical account [of the Vietnam War] ...seem flimsy
and discursive in comparison...The shapeliness and sense of larger
design [is] so elegantly executed in Fragments."--Michiko Kakutani,
New York Times "The plot is believable, the characters sharply
drawn, the prose clean and distinctive...Stand[s] with Tim
O'Brien's Going After Cacciato, James Webb's Fields of Fire, Josiah
Bunting's The Lionheads and John Del Vecchio's The 13th Valley...A
strong, compelling novel."--Marc Leepson, Washington Post "There
have been many books on Vietnam, and there will be many others.
This is more a novel than the rest...Fuller has reassembled the
exploded grenade."--Bob MacDonald, Boston Sunday Globe "Should our
children ask about Vietnam, we would not go wrong to place this
book in their hands...[Fragments] purveys more than information--it
gives the war a literary form."--David Myers, New York Times "The
best novel yet about the Vietnam War...It ranks with Norman
Mailer's The Naked and the Dead and James Jones's From Here to
Eternity. "--Daniel Kornstein, Wall Street Journal
News Values is a concise, powerful statement of the fundamental
issues, ethical and practical, confronting newspapers today. Jack
Fuller not only makes those issues clear, but offers a provocative
new perspective on questions journalists should be asking
themselves now in order to prepare for tomorrow. Every talk show
host should read this book. So should every newsroom cynic. . . .
'Pursuit of truth is not a license to be a jerk.' In all too many
newsrooms, that statement would resound like a three-bell
bulletin.--Martin F. Nolan, New York Times Book Review [News
Values] ought to be required reading not just for those who work
for newspapers, but for all those who read and care about them. . .
. [This book] seems destined to become one of those slim but
important volumes people read for a long time to come.--Richard J.
Tofel, Wall Street Journal Fuller stays above the fray [of the many
books on the media]: His is a deeply intellectual approach, one
that provides serious context to the highly complicated issue of
how the news 'works.'--Duncan McDonald, Chicago Tribune Books News
Values has the touch and feel of knowledgeable, authentic caring
about the kind of journalism than can help make society more
cohesive, even human. --Monitor's Pick, Christian Science Monitor
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