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Today greenness is goodness; non-greenness is not an option. It is
therefore critical to advance thinking on why and how business,
consumers and policy makers can contribute to the goal of
sustainable global wealth creation. This volume analyzes the
strategic sustainability issues confronting contemporary business,
and explores the transformation in values, strategies, and
practices needed by modern businesses to attain sustainable
business. It is is developed from a Global Business Symposium
organized by the Centre for International Business and Management
(CIBAM) at Cambridge University in February 2009, which brought
together leading academics, scientists and engineers, government
leaders, and business executives to consider the transformation in
business values and strategies implicit in sustainability. Green
Business, Green Values and Sustainability offers a concise and
definitive book on the green transformation of business in major
sectors including government, finance, energy, and retail.
Different solutions to sustainability are explored including
ethical approaches, alternative environmental strategies, corporate
responsibility, and carbon reductions.
Today greenness is goodness; non-greenness is not an option. It is
therefore critical to advance thinking on why and how business,
consumers and policy makers can contribute to the goal of
sustainable global wealth creation. This volume analyzes the
strategic sustainability issues confronting contemporary business,
and explores the transformation in values, strategies, and
practices needed by modern businesses to attain sustainable
business. It is is developed from a Global Business Symposium
organized by the Centre for International Business and Management
(CIBAM) at Cambridge University in February 2009, which brought
together leading academics, scientists and engineers, government
leaders, and business executives to consider the transformation in
business values and strategies implicit in sustainability. Green
Business, Green Values and Sustainability offers a concise and
definitive book on the green transformation of business in major
sectors including government, finance, energy, and retail.
Different solutions to sustainability are explored including
ethical approaches, alternative environmental strategies, corporate
responsibility, and carbon reductions.
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