Provides in-depth tangible results from actual work undertaken in these innovative fields, in prolonged collaboration with the industry partners Includes real projects and case studies developed by the authors

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program.

Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

Provides in-depth tangible results from actual work undertaken in these innovative fields, in prolonged collaboration with the industry partners Includes real projects and case studies developed by the authors

In Soul Self: How to Tame Your Mind, Uncover Your Blueprint, and Live Your Purpose, purpose coach Jack Stephens explains, with crystal clarity, how to bring your Soul, ego-mind and body into balance and alignment, and gives wisdom seekers practical tools to make lasting change for a brighter life.
Divided into three clear sections, Distinguishing Between the Ego and Soul, Finding Your True Voice, and Being Your Self: Acting On Your Soul's Direction, Soul Self offers valuable insight into how to access and embody higher states of awareness, turn knowledge into wisdom, and shift from ego-driven to Soul-guided living, creating greater happiness and prosperity.
" Jack Stephens' Soul Self engaged me with wisdom I found throughout the pages. He starts off with a wonderful and instructional analogy about a horse and its rider (as it relates to your personal journey through life). Then a few pages later you get to "Pebbles: A Fable." This simple, powerful story is worth the price of admission alone. The wisdom in just these three pages will do wonders for your spiritual journey if practiced Soul Self contains very important lessons and simple yet essential practices on "what to do" when you experience conflict between the ego mind and your real Self. If you're looking for guidance about your Soul's Blueprint, or just need a reminder, you'll find helpful, confirming, and inspiring answers in Soul Self." Ken Obermeyer, author of The Journey To Joy: Reconnecting with the Real You.
Welcome to a Transformative Guide to Creating the Life Your Soul Designed.
How YOU can enjoy fulfillment and purpose in: Relationships Wealth Health and Energy Creativity Accomplishment
May your journey of awakening bring you more joy and fulfillment, and may you gather around you those of like mind to magnify your collective wisdom and put it into action.
Jack Stephens Author
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----------- Similar Authors: Eckhart Tolle, Michael Bernard Beckwith, Don Miguel Ruiz, Esther Hicks, Wayne Dyer, Carolyn Myss