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In the 1970s, Xerox pioneered the involvement of social science
researchers in technology design and in developing better ways of
working at PARC, its internal research center at the time (now an
independent wholly owned subsidiary). The PARC legacy resulting
from this work is a hybrid methodology that combines an
ethnographic interest in direct observation in settings of interest
with an ethnomethodological concern to make the study of
interactional work an empirical, investigatory matter. This edited
volume is an overview of PARC and Xerox's social science tradition.
It uses detailed case studies showing how the client engagement was
conducted over time and how the findings were consequential for
business impact. Case studies in retail, production, office and
home settings cover four topics: practices around documents, the
customer front, learning and knowledge-sharing, and competency
transfer. The impetus for this book was a 2003 initiative at Xerox
to transfer knowledge about conducting ethnographically grounded
work practice studies to its consultants so that they may generate
the kinds of knowledge generated by the researchers themselves.
In the 1970s, Xerox pioneered the involvement of social science
researchers in technology design and in developing better ways of
working at PARC, its internal research center at the time (now an
independent wholly owned subsidiary). The PARC legacy resulting
from this work is a hybrid methodology that combines an
ethnographic interest in direct observation in settings of interest
with an ethnomethodological concern to make the study of
interactional work an empirical, investigatory matter. This edited
volume is an overview of PARC and Xerox's social science tradition.
It uses detailed case studies showing how the client engagement was
conducted over time and how the findings were consequential for
business impact. Case studies in retail, production, office and
home settings cover four topics: practices around documents, the
customer front, learning and knowledge-sharing, and competency
transfer. The impetus for this book was a 2003 initiative at Xerox
to transfer knowledge about conducting ethnographically grounded
work practice studies to its consultants so that they may generate
the kinds of knowledge generated by the researchers themselves.
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