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Fundamental Theories of Business Communication - Laying a Foundation for the Field (Hardcover, 1st ed. 2020): Milton Mayfield,... Fundamental Theories of Business Communication - Laying a Foundation for the Field (Hardcover, 1st ed. 2020)
Milton Mayfield, Jacqueline Mayfield, Robyn Walker
R3,859 Discovery Miles 38 590 Ships in 12 - 17 working days

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding-a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

Motivating Language Theory - Effective Leader Talk in the Workplace (Hardcover, 1st ed. 2018): Jacqueline Mayfield, Milton... Motivating Language Theory - Effective Leader Talk in the Workplace (Hardcover, 1st ed. 2018)
Jacqueline Mayfield, Milton Mayfield
R2,205 Discovery Miles 22 050 Ships in 12 - 17 working days

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.

Fundamental Theories of Business Communication - Laying a Foundation for the Field (Paperback, 1st ed. 2020): Milton Mayfield,... Fundamental Theories of Business Communication - Laying a Foundation for the Field (Paperback, 1st ed. 2020)
Milton Mayfield, Jacqueline Mayfield, Robyn Walker
R3,545 Discovery Miles 35 450 Out of stock

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding-a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

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