This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 - 07 June, 2012. This edition of the conference has been presented with the slogan "Creating new opportunities in an uncertain environment". There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

During the last century, we have witnessed the birth and evolution of sport as an economic activity, which has created jobs on the one hand, but also problems of management on the other. This process has not been immune from the parti- lar characteristics associated with sport, typically united here more than in other activities: technique, physical effort, entertainment and passion. And all this within a framework of ever-increasing consumption of ?nancial resources. It is not s- prising, therefore, that commonly-used economic models, based on mechanistic approaches, do not provide a viable solution to increasingly complex and incre- ingly frequent problems. Any attempt to apply such an approach in this technical, economic and ?nancial context can only result in failure. The high degree of subj- tivity inherent in sporting activity requires new tools, in which remodeled conc- tual, theoretical and technical elements should play an important role. Complexity, uncertainty and subjectivity are therefore basic to understand, and deal with, the phenomenon of sport. The necessity of resorting to these elements was identi?ed over a quarter of a century ago by a small group of professors and researchers at the University of Barcelona. Together we started the ?rst postgraduate courses and organized se- nars to alert sports centre managers, as well as to make private and public organi- tions aware of the increasing importance of a proper, speci?c management for sports organizations.

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 07 June, 2012. This edition of the conference has been presented with the slogan Creating new opportunities in an uncertain environment . There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world.

The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields."

Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports."

The globalisation of commerce and science means that new structures of governance are required to handle new and novel situations, such as across state and institutional boundaries. Sound governance, including elements that encourage foresight, is an important ingredient of managing global and local crisis situations. These crises are ever more apparent as a result of interdependence between consumer, firms and states across the world, especially with the ever increasing advent of instantaneous and low cost communication. This book examines the role of governance in local and multi-national businesses and in local, national and international political forums and organisations.

The globalisation of commerce and science means that new structures of governance are required to handle new and novel situations, such as across state and institutional boundaries. Sound governance, including elements that encourage foresight, is an important ingredient of managing global and local crisis situations. These crises are ever more apparent as a result of interdependence between consumer, firms and states across the world, especially with the ever increasing advent of instantaneous and low cost communication. This book examines the role of governance in local and multi-national businesses and in local, national and international political forums and organisations.