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Learn useful strategies for marketing health and wellness programs.
This important new book presents a cross-section of current
research and commentary on wellness and prevention issues. The 17
authors--representing 11 different institutions--are some of the
most active health care consultants in the academic community. They
discuss studies for hospital based programs, workplace programs,
and governmental and educational institutions. Important marketing
concepts are used to segment the work into several sections.
Included are chapters which help to define the actual product lines
which should be grouped into wellness and prevention programs,
studies that define several important market segments, and chapters
on channels of distribution. This timely volume concludes with an
analysis of current research efforts and directions for future
research.Marketing for Health and Wellness Programs is essential
reading for hospital administrators, faculty physicians at teaching
hospitals, public health professors, government health service
administration employees, corporate managers and personnel
administrators, insurance industry managers, independent health and
wellness consultants, and staff members of health trade
publications.
Learn useful strategies for marketing health and wellness programs.
This important new book presents a cross-section of current
research and commentary on wellness and prevention issues. The 17
authors--representing 11 different institutions--are some of the
most active health care consultants in the academic community. They
discuss studies for hospital based programs, workplace programs,
and governmental and educational institutions.Important marketing
concepts are used to segment the work into several sections.
Included are chapters which help to define the actual product lines
which should be grouped into wellness and prevention programs,
studies that define several important market segments, and chapters
on channels of distribution. This timely volume concludes with an
analysis of current research efforts and directions for future
research.Marketing for Health and Wellness Programs is essential
reading for hospital administrators, faculty physicians at teaching
hospitals, public health professors, government health service
administration employees, corporate managers and personnel
administrators, insurance industry managers, independent health and
wellness consultants, and staff members of health trade
publications.
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