Who was Mark Twain? Was he the genial author of two beloved boys books, the white-haired and white-suited avuncular humorist, the realistic novelist, the exposer of shams, the author repressed by bourgeois values, or the social satirist whose later writings embody an increasingly dark view? In light of those and other conceptions, the question we need to ask is not who he was but how did we get so many Mark Twains? The Mercurial Mark Twains(s): Reception History and Iconic Authorship provides answers to that question by examining the way Twain, his texts, and his image have been constructed by his audiences. Drawing on archival records of responses from common readers, reviewer reactions, analyses by Twain scholars and critics, and film and television adaptations, this study provides the first wide-ranging, fine-grained historical analysis of Twain's reception in both the public and private spheres, from the 1860s until the end of the twentieth century.

Reception study is an important tool for understanding how readers encounter texts and absorb information. This up-to-date selection of the most important published work lays out the principles of reception study and its major theoreticians, and goes on to show how the method is being widely used in areas as varied as cultural studies, African-American studies, and the burgeoning field called the history of the book. This volume presents the only complete account of reception study today.

James L. Machor offers a sweeping exploration of how American fiction was received in both public and private spheres in the United States before the Civil War.

Machor takes four antebellum authors--Edgar Allan Poe, Herman Melville, Catharine Sedgwick, and Caroline Chesebro'--and analyzes how their works were published, received, and interpreted. Drawing on discussions found in book reviews and in private letters and diaries, Machor examines how middle-class readers of the time engaged with contemporary fiction and how fiction reading evolved as an interpretative practice in nineteenth-century America.

Through careful analysis, Machor illuminates how the reading practices of nineteenth-century Americans shaped not only the experiences of these writers at the time but also the way the writers were received in the twentieth century. What Machor reveals is that these authors were received in ways strikingly different from how they are currently read, thereby shedding significant light on their present status in the literary canon in comparison to their critical and popular positions in their own time.

Machor deftly combines response and reception criticism and theory with work in the history of reading to engage with groundbreaking scholarship in historical hermeneutics. In so doing, Machor takes us ever closer to understanding the particular and varying reading strategies of historical audiences and how they impacted authors' conceptions of their own readership.