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Statistics for Business and Economics introduces statistics in the
context of contemporary business. Emphasising statistical literacy
in thinking, the text applies its concepts with real data and uses
technology to develop a deeper conceptual understanding. Examples,
activities, and case studies foster active learning in the
classroom while emphasising intuitive concepts of probability and
teaching students to make informed business decisions. The 14th
Edition continues to highlight the importance of ethical behaviour
in collecting, interpreting, and reporting on data, while also
providing a wealth of new and updated exercises and case studies.
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