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Increasingly, business leaders are either looking to start a new
developer program at their company or looking to increase the
impact of their existing DevRel program. In this context, software
developers are finally recognized as legitimate decision makers in
the technology buying process, regardless of the size of their
organization. New companies are appearing with the sole purpose of
making tools for developers, and even companies whose primary focus
was elsewhere are waking up to the developer opportunity. Even as
the need and demand for DevRel has grown, there are still
re-occurring challenges for DevRel leaders. It is these challenges
that this book addresses, covering all aspects of a DevRel program.
It is an essential reference to professionalize the practice of
developer relations by providing you with strategic, repeatable,
and adoptable frameworks, processes, and tools, including developer
segmentation and personas, and developer experience frameworks. In
Developer Relations, you'll find the answers to the following
questions: How do we convince stakeholders to support a program?
How do we go about creating a program? How do we make developers
aware of our offer? How do we stand out from the crowd? How do we
get developers to use our products? How do we ensure developers are
successful using our products? How do we measure success? How do we
maintain the support of our stakeholders? After reading this book
you'll have a clear definition of what developer relations is, the
type of companies that engage in DevRel, and the scope and business
models involved. What You Will Learn Discover what developer
relations is and how it contributes to a company's success Launch a
DevRel program Operate a successful program Measure the success of
your program Manage stakeholders Who This Book Is For Those
interested in starting a new developer program or looking to
increase the impact of their existing one. From executives to
investors, from marketing professionals to engineers, all will find
this book useful to realize the impact of developer relations.
An unabridged, digitally enlarged printing to include all
illustrations.
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James Parton
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James Parton
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Topics of the Time
James Parton
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R1,762
R1,657
Discovery Miles 16 570
Save R105 (6%)
|
Ships in 10 - 15 working days
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