Based on a quarter century of combined applied experience in the realms of interactive development, web marketing, and lead management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In this book, we illuminate common pitfalls, crucial best practices, and arm you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive marketing plan. Think of eProfitability as a "Why and How to Succeed Online" guidebook. Regardless of the size of your company, or what products and services you provide, this book provides you with everything you need to flourish in today's online marketplace.