The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis-all while fully respecting their privacy. Written by two of today's most renowned marketing minds, this groundbreaking guide teaches you: Key concepts of one-to-one marketing How today's leading brands are leveraging one-to-one marketing to drive growth The important role of privacy in a one-to-one marketing campaign How to use one-to-one marketing ethically and properly How to address common consumer fears and concerns about privacy How to calculate the return-on-investment of a one-to-one marketing campaign How to create an Identity Graph which predicts consumer behavior Why the traditional sales funnel no longer works-and what to replace it with Surprising insights about the customer journey and how it can be leveraged to grow sales and revenues How to create consumer profiles without invading your customers' privacy As a marketing professional, you enjoy access to a remarkable amount of data about each and every customer. An Audience of One provides the tools and techniques to get everything you can from this data, in an ethical way that benefits both you and your customers.

A Proven Path to Online Marketing Success and Lead Generation Businesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push. In Blog for Business, small business marketing expert Erik Wolf presents a simple, straight-forward marketing system that begins with content and results in a steady stream of online leads. And perhaps most importantly, Wolf helps readers avoid the marketing gimmicks, shysters and charlatans that will suck your wallet dry without ever delivering any results. Blog for Business will teach you: Why blogging is effective as the foundation for a marketing campaign How to make sure that your website project actually gets done What quality Search Engine Optimization looks like and how to achieve it How to convert more traffic into quality leads No matter what type of business you're in, this book will help you get more from every hour and every dollar you invest in your website and digital marketing efforts.