As little Edgar Curtis lay on his porch, he remarked to his mother how the noise of the rifle range was black, the chirp of the cricket was red, and the croak of the frog was bluish. Edgar, like many other people, has synesthesia - a fascinating condition in which music can have color, words can have taste, and time and numbers float through space. Everyone will be closely acquainted with at least 6 or 7 people who have synesthesia but you may not yet know who they are because, until very recently, synesthesia was largely hidden and unknown. Now science is uncovering its secrets and the findings are leading to a radical rethink about how our senses are organized. In this timely and thought-provoking book, Jamie Ward argues that sensory mixing is the norm even though only a few of us cross the barrier into the realms of synesthesia. How is it possible to experience color when no color is there? Why do some people experience touch when they see someone else being touched? Can blind people be made to see again by using their other senses? Why do scientists no longer believe that there are five senses? How does the food industry exploit the links that exist between our senses? Does synesthesia have a function? The Frog Who Croaked Blue explores all these questions in a lucid and entertaining way, making it fascinating reading for anyone with an interest in the intriguing workings of the mind.

Richly illustrated in attractive full-colour and contains pedagogical features such as essay questions, summary and key points, and further reading suggestions is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions and useful web links, as well as PowerPoint slides for lecturers. The only dedicated textbook on social neuroscience providing a much needed resource for lecturers and students. Suitable for both undergraduate and postgraduate students in psychology and neuroscience from 2nd year to masters level. Relevant courses include social neuroscience, social cognitive neuroscience, the social mind, social cognition, human neuroscience, developmental social neuroscience, etc. The third edition will be updated to reflect the growing volume of evidence and theories in the field and will include additional content on the applications of social neuroscience, social influence, reproducibility issues, and computational approaches. The companion website will include a new test bank.

Richly illustrated in attractive full-colour and contains pedagogical features such as essay questions, summary and key points, and further reading suggestions is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions and useful web links, as well as PowerPoint slides for lecturers. The only dedicated textbook on social neuroscience providing a much needed resource for lecturers and students. Suitable for both undergraduate and postgraduate students in psychology and neuroscience from 2nd year to masters level. Relevant courses include social neuroscience, social cognitive neuroscience, the social mind, social cognition, human neuroscience, developmental social neuroscience, etc. The third edition will be updated to reflect the growing volume of evidence and theories in the field and will include additional content on the applications of social neuroscience, social influence, reproducibility issues, and computational approaches. The companion website will include a new test bank.

Veteran Friendships across Lifetimes: Brothers and Sisters in Arms seeks to add to the larger conversation about the "band of brothers" phenomenon by focusing on stories of survival after service members return home. Based on five years of research, including in-depth interviews with fifty servicemen and women, this book explores the interrelationship between camaraderie and contentment. Ward specifically looks at how military friendships translate from the battlefield into civilian life and how these friendships assist soldiers in gaining peace with the past, happiness in the present, and hope for the future. This text uses the themes of strength, kinship, and resilience to discuss the bonds and friendships that are created and maintained despite the savagery of the wartime experience.

This classic edition of Alan Parkin's landmark textbook provides a clear, fundamental grounding in cognitive psychology for undergraduate students new to the subject. Essential Cognitive Psychology presents the reader with highly accessible overviews of all the core topics in the field. These introductions are designed to provide a strong basis for developing further interest in cognitive psychology, whilst at the same time forming self-contained accounts suitable for all students whose training requires a degree-level competence in Psychology. Beginning with a chapter on the origins of cognitive psychology, which facilitates an understand of the topic as a whole, the book then goes on to cover visual perception, attention, memory, knowledge, imagery, language, and reasoning and problem solving. Each chapter includes a number of helpful pedagogical features, including a list of key terms highlighted in the text and a series of revision questions which address key issues in the chapter. Written by an internationally recognised scientist and well-respected book author, and now with a brand new introduction from Jamie Ward, author of The Student's Guide to Cognitive Neuroscience, Essential Cognitive Psychology will continue to be essential reading for students who require a thorough grounding in the topic without the specialization of more advanced textbooks.

This classic edition of Alan Parkin's landmark textbook provides a clear, fundamental grounding in cognitive psychology for undergraduate students new to the subject. Essential Cognitive Psychology presents the reader with highly accessible overviews of all the core topics in the field. These introductions are designed to provide a strong basis for developing further interest in cognitive psychology, whilst at the same time forming self-contained accounts suitable for all students whose training requires a degree-level competence in Psychology. Beginning with a chapter on the origins of cognitive psychology, which facilitates an understand of the topic as a whole, the book then goes on to cover visual perception, attention, memory, knowledge, imagery, language, and reasoning and problem solving. Each chapter includes a number of helpful pedagogical features, including a list of key terms highlighted in the text and a series of revision questions which address key issues in the chapter. Written by an internationally recognised scientist and well-respected book author, and now with a brand new introduction from Jamie Ward, author of The Student's Guide to Cognitive Neuroscience, Essential Cognitive Psychology will continue to be essential reading for students who require a thorough grounding in the topic without the specialization of more advanced textbooks.

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, hearing, attention, memory, speech and language, numeracy, executive function, social and emotional behavior and developmental neuroscience. Throughout, case studies, newspaper reports, everyday examples and studentfriendly pedagogy are used to help students understand the more challenging ideas that underpin the subject. New to this edition: Increased focus on the impact of genetics on cognition New coverage of the cutting-edge field of connectomics Coverage of the latest research tools including tES and fNIRS and new methodologies such as multi-voxel pattern analysis in fMRI research Additional content is also included on network versus modular approaches, brain mechanisms of hand-eye coordination, neurobiological models of speech perception and production and recent models of anterior cingulate function. Written in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. This textbook is supported by an extensive companion website for students and instructors, including lectures by leading researchers, links to key studies and interviews, interactive multiple-choice questions and flashcards of key terms.

As little Edgar Curtis lay on his porch, he remarked to his mother how the noise of the rifle range was black, the chirp of the cricket was red, and the croak of the frog was bluish. Edgar, like many other people, has synesthesia - a fascinating condition in which music can have color, words can have taste, and time and numbers float through space. Everyone will be closely acquainted with at least 6 or 7 people who have synesthesia but you may not yet know who they are because, until very recently, synesthesia was largely hidden and unknown. Now science is uncovering its secrets and the findings are leading to a radical rethink about how our senses are organized. In this timely and thought-provoking book, Jamie Ward argues that sensory mixing is the norm even though only a few of us cross the barrier into the realms of synesthesia. How is it possible to experience color when no color is there? Why do some people experience touch when they see someone else being touched? Can blind people be made to see again by using their other senses? Why do scientists no longer believe that there are five senses? How does the food industry exploit the links that exist between our senses? Does synesthesia have a function? The Frog Who Croaked Blue explores all these questions in a lucid and entertaining way, making it fascinating reading for anyone with an interest in the intriguing workings of the mind.

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, hearing, attention, memory, speech and language, numeracy, executive function, social and emotional behavior and developmental neuroscience. Throughout, case studies, newspaper reports, everyday examples and studentfriendly pedagogy are used to help students understand the more challenging ideas that underpin the subject. New to this edition: Increased focus on the impact of genetics on cognition New coverage of the cutting-edge field of connectomics Coverage of the latest research tools including tES and fNIRS and new methodologies such as multi-voxel pattern analysis in fMRI research Additional content is also included on network versus modular approaches, brain mechanisms of hand-eye coordination, neurobiological models of speech perception and production and recent models of anterior cingulate function. Written in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. This textbook is supported by an extensive companion website for students and instructors, including lectures by leading researchers, links to key studies and interviews, interactive multiple-choice questions and flashcards of key terms.

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.