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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets (Hardcover): Ulrich Hiemenz, Rolf J.... The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets (Hardcover)
Ulrich Hiemenz, Rolf J. Langhammer, Jamuna P Agarwal, Martin Gross
R3,735 Discovery Miles 37 350
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Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

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