At the heart of this volume lies an exploration of what actually happens to languages and their users when cultures come into contact. What actions do supra-national institutions, nation states, communities and individuals take in response to questions raised by the increasingly diverse forms of migration experienced in a globalized world? The volume reveals the profound impact that decisions made at national and international level can have on the lives of the individual migrant, language student, or speech community. Equally, it evaluates the broader ramifications of actions taken by migrant communities and individual language learners around issues of language learning, language maintenance and intercultural contact. Reflecting Jan Blommaert's assertion that in a world shaped by globalization, what is needed is 'a theory of language in society... of changing language in a changing society', this volume argues that researchers must increasingly seek diverse methodological approaches if they are to do justice to the diversity of experience and response they encounter.

Human language has changed in the age of globalization: no longer tied to stable and resident communities, it moves across the globe, and it changes in the process. The world has become a complex 'web' of villages, towns, neighbourhoods and settlements connected by material and symbolic ties in often unpredictable ways. This phenomenon requires us to revise our understanding of linguistic communication. In The Sociolinguistics of Globalization Jan Blommaert constructs a theory of changing language in a changing society, reconsidering locality, repertoires, competence, history and sociolinguistic inequality.

A first synthesis of work done in sociolinguistic superdiversity, this volume offers a substantial introduction to the field and the issues and state-of-the-art research papers organized around three themes: Sketching the paradigm, Sociolinguistic complexity, Policing complexity. The focus is to show how complexity rather than plurality can serve as a lens through which an equally vast range of topics, sites, and issues can be tied together. Superdiversity captures the acceleration and intensification of processes of social 'mixing' and 'fragmentation' since the early 1990s, as an outcome of two different but related processes: new post-Cold War migration flows, and the advent and spread of the Internet and mobile technologies. The confluence of these forces have created entirely new sociolinguistic environments, leading to research in the past decade that has brought a mixture of new empirical terrain-extreme diversity in language and literacy resources, complex repertoires and practices of participants in interaction-and conceptual challenges. Language and Superdiversity is a landmark volume bringing together the work of the scholars and researchers who spearhead the development of the sociolinguistics of superdiversity.

A first synthesis of work done in sociolinguistic superdiversity, this volume offers a substantial introduction to the field and the issues and state-of-the-art research papers organized around three themes: Sketching the paradigm, Sociolinguistic complexity, Policing complexity. The focus is to show how complexity rather than plurality can serve as a lens through which an equally vast range of topics, sites, and issues can be tied together. Superdiversity captures the acceleration and intensification of processes of social 'mixing' and 'fragmentation' since the early 1990s, as an outcome of two different but related processes: new post-Cold War migration flows, and the advent and spread of the Internet and mobile technologies. The confluence of these forces have created entirely new sociolinguistic environments, leading to research in the past decade that has brought a mixture of new empirical terrain-extreme diversity in language and literacy resources, complex repertoires and practices of participants in interaction-and conceptual challenges. Language and Superdiversity is a landmark volume bringing together the work of the scholars and researchers who spearhead the development of the sociolinguistics of superdiversity.

Taking off from the apt epigram that "... language, after all, is a purely historical phenomenon", these sociolinguistic analyses present debates over how language ideologies are formed, articulated, and entextualized. The editor's opening and final essays entitled "the debate is open" and "the debate is closed" bookend ten debates relating to language, identity, and political power: French-into-Corsican translations, dialect in Switzerland, Catalan vs. Spanish in Barcelona since the 1992 Olympics, Canada's linguistic cultures, bilingual education in the US, Ebonics, Singapore's "Speak Mandarin' campaign, the revival status of Israeli Hebrew, and European tongues and literary genres in postcolonial Africa.

Ethnographic fieldwork is something which is often presented as mysterious and inexplicable. How do we know certain things after having done fieldwork? Are we sure we know? And what exactly do we know? This book describes ethnographic fieldwork as the gradual accumulation of knowledge about something you don't know much about. We start from ignorance and gradually move towards knowledge, on the basis of practices for which we have theoretical and methodological motivations. Jan Blommaert and Dong Jie draw on their own experiences as fieldworkers in explaining the complexities of ethnographic fieldwork as a knowledge trajectory. They do so in an easily accessible way that makes these complexities easier to understand and to handle before, during and after fieldwork. The 2nd edition of this bestselling book updates the 1st edition and includes a new postscript on ethnography in an online world.

What effect has globalization had on our understanding of literacy? Grassroots Literacy seeks to address the relationship between globalization and the widening gap between grassroots' literacies, or writings from ordinary people and local communities, and elite' literacies. Displaced from their original context to elite literacy environments in the form of letters, police declarations and pieces of creative writing, grassroots' literacies are unsurprisingly easily disqualified, either as bad' forms of literacy, or as messages that fail to be understood. Through close analysis of two unique, handwritten documents from the Democratic Republic of the Congo, Jan Blommaert considers how grassroots' literacy in the Third World develops outside the literacy-saturated environments of the developed world. In examining these documents produced by socially and economically marginalized writers Blommaert demonstrates how literacy environments should be understood as relatively autonomous systems. Grassroots Literacy will be key reading for students of language and literacy studies as well as an invaluable resource for anyone with an interest in understanding the implications of globalization on local literacy practices. Jan Blommaert is Distinguished Professor of Linguistic Anthropology at the University of Jyv"skyl," Finland, as well as Professor of Linguistic Anthropology at Tilburg University. His publications include Debating Diversity (co-author, Routledge, 1998), Language Ideological Debates (editor, 1999) and Discourse: A Critical Introduction (author, 2005).

Immigration, racism and nationalism have become hotly debated issues in the Western world. This highly original and controversial work focuses on the language used by the vast majority who regard themselves as being open to a multi-cultural society.
Using Belgium as a case study and drawing parallels with the UK, US, Europe and the former Yugoslavia, the authors analyse this language and reveal a remarkable consistency between these liberal voices, such as in news-reporting, and the language used by radical racist and nationalist groups.

In this work, the authors focus primarily on the rhetoric of the "tolerant majority" - those who view themselves as being open to a diverse society. An analysis is presented of this "rhetoric of tolerance" which is prevalent in news media, influential social-scientific research reports, the policy statements of major political parties, and in government-sponsored expressions of anti-racism.T he authors use empirical data taken from the context of "migrant policies" in Belguim, and connect this with wider European nationalist ideologies, and conclusions of research on racism and nationalism throughout the world, particularly the US and the former Yugoslavia.

Superdiversity has rendered familiar places, groups and practices extraordinarily complex, and the traditional tools of analysis need rethinking. In this book, Jan Blommaert investigates his own neighbourhood in Antwerp, Belgium, from a complexity perspective. Using an innovative approach to linguistic landscaping, he demonstrates how multilingual signs can be read as chronicles documenting the complex histories of a place. The book can be read in many ways: as a theoretical and methodological contribution to the study of linguistic landscape; as one of the first monographs which addresses the sociolinguistics of superdiversity; or as a revision of some of the fundamental assumptions of social science through the use of chaos and complexity theory as an inspiration for understanding the structures of contemporary social life.

This book persuasively argues the case that ethnography must be viewed as a full theoretical system, rather than just as a research method. Blommaert traces the influence of his reading of classic works about ethnography on his thinking, and discusses a range of authors who have influenced the development of a theoretical system of ethnography, or whose work might be productively used to develop it further. Authors examined include Hymes, Scollon, Kress, Bourdieu, Bakhtin and Lefebvre. This book will be required reading for students and scholars involved in ethnographic research, or those interested in the theory of ethnography.

This book persuasively argues the case that ethnography must be viewed as a full theoretical system, rather than just as a research method. Blommaert traces the influence of his reading of classic works about ethnography on his thinking, and discusses a range of authors who have influenced the development of a theoretical system of ethnography, or whose work might be productively used to develop it further. Authors examined include Hymes, Scollon, Kress, Bourdieu, Bakhtin and Lefebvre. This book will be required reading for students and scholars involved in ethnographic research, or those interested in the theory of ethnography.

This is a comprehensive and diverse examination of the effects of globalization on languages in Africa, aimed at students and researchers interested in language endangerment and change.This book discusses the effects of globalization on languages in Africa. In contrast to previous studies, the contributors examine whether or not globalization is affecting African languages in the same ways and at the same rate in different countries, and how local experiences of language change vary from place to place. Rather than seeing English as the 'killer language' par excellence, the contributors probe ways in which languages are being used side by side to complement each other in some contexts while competing against European colonial languages in others. The result is a diverse canvas of language vitality in the African context, including matters of endangerment and loss, through the lense of globalization in its various interpretations.This book is a must read for students and researchers interested in language change and death and in the fate of European languages in the rest of the world.

This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. Sociolinguistic evidence is an undervalued resource for social theory. In this book, Jan Blommaert uses contemporary sociolinguistic insights to develop a new sociological imagination, exploring how we construct and operate in online spaces, and what the implications of this are for offline social practice. Taking Emile Durkheim's concept of the 'social fact' (social behaviours that we all undertake under the influence of the society we live in) as the point of departure, he first demonstrates how the facts of language and social interaction can be used as conclusive refutations of individualistic theories of society such as 'Rational Choice'. Next, he engages with theorizing the post-Durkheimian social world in which we currently live. This new social world operates 'offline' as well as 'online' and is characterized by 'vernacular globalization', Arjun Appadurai's term to summarise the ways that larger processes of modernity are locally performed through new electronic media. Blommaert extrapolates from this rich concept to consider how our communication practices might offer a template for thinking about how we operate socially. Above all, he explores the relationship between sociolinguistics and social practice In Durkheim and the Internet, Blommaert proposes new theories of social norms, social action, identity, social groups, integration, social structure and power, all of them animated by a deep understanding of language and social interaction. In drawing on Durkheim and other classical sociologists including Simmel and Goffman, this book is relevant to students and researchers working in sociolinguistics as well as offering a wealth of new insights to scholars in the fields of digital and online communications, social media, sociology, and digital anthropology.

This book is the fruition of five years' work in exploring the idea of superdiversity. The editors argue that sociolinguistic superdiversity could be a source of inspiration to a wide range of post-structuralist, post-colonial and neo-Marxist interdisciplinary research into the potential and the limits of human cultural creativity and societal renewal under conditions of increasing and complexifying global connectivity. Through case studies of language practices in spaces understood as inherently translocal and multi-layered (classrooms and schools, youth spaces, mercantile spaces and nation-states), this book explores the relevance of superdiversity for the social and human sciences and positions it as a research perspective in sociolinguistics and beyond.

Ethnographic fieldwork is something which is often presented as mysterious and inexplicable. How do we know certain things after having done fieldwork? Are we sure we know? And what exactly do we know? This book describes ethnographic fieldwork as the gradual accumulation of knowledge about something you don't know much about. We start from ignorance and gradually move towards knowledge, on the basis of practices for which we have theoretical and methodological motivations. Jan Blommaert and Dong Jie draw on their own experiences as fieldworkers in explaining the complexities of ethnographic fieldwork as a knowledge trajectory. They do so in an easily accessible way that makes these complexities easier to understand and to handle before, during and after fieldwork. The 2nd edition of this bestselling book updates the 1st edition and includes a new postscript on ethnography in an online world.

Human language has changed in the age of globalization: no longer tied to stable and resident communities, it moves across the globe, and it changes in the process. The world has become a complex 'web' of villages, towns, neighbourhoods and settlements connected by material and symbolic ties in often unpredictable ways. This phenomenon requires us to revise our understanding of linguistic communication. In The Sociolinguistics of Globalization Jan Blommaert constructs a theory of changing language in a changing society, reconsidering locality, repertoires, competence, history and sociolinguistic inequality.

This new and engaging introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines. Organised along thematic lines, the book begins with an outline of the basic principles, moving on to examine the methods and theory of CDA (critical discourse analysis). It covers topics such as text and context, language and inequality, choice and determination, history and process, ideology and identity. Blommaert focuses on how language can offer a crucial understanding of wider aspects of power relations, arguing that critical discourse analysis should specifically be an analysis of the 'effects' of power, what power does to people, groups and societies, and how this impact comes about. Clearly argued, this concise introduction will be welcomed by students and researchers in a variety of disciplines involved in the study of discourse, including linguistics, linguistic anthropology and the sociology of language.

This engaging 2005 introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines. Organised along thematic lines, the book begins with an outline of the basic principles, moving on to examine the methods and theory of CDA (critical discourse analysis). It covers topics such as text and context, language and inequality, choice and determination, history and process, ideology and identity. Blommaert focuses on how language can offer a crucial understanding of wider aspects of power relations, arguing that critical discourse analysis should specifically be an analysis of the 'effects' of power, what power does to people, groups and societies, and how this impact comes about. Clearly argued, this concise introduction will be welcomed by students and researchers in a variety of disciplines involved in the study of discourse, including linguistics, linguistic anthropology and the sociology of language.

What effect has globalization had on our understanding of literacy? Grassroots Literacy seeks to address the relationship between globalization and the widening gap between grassroots' literacies, or writings from ordinary people and local communities, and elite' literacies. Displaced from their original context to elite literacy environments in the form of letters, police declarations and pieces of creative writing, grassroots' literacies are unsurprisingly easily disqualified, either as bad' forms of literacy, or as messages that fail to be understood. Through close analysis of two unique, handwritten documents from the Democratic Republic of the Congo, Jan Blommaert considers how grassroots' literacy in the Third World develops outside the literacy-saturated environments of the developed world. In examining these documents produced by socially and economically marginalized writers Blommaert demonstrates how literacy environments should be understood as relatively autonomous systems. Grassroots Literacy will be key reading for students of language and literacy studies as well as an invaluable resource for anyone with an interest in understanding the implications of globalization on local literacy practices. Jan Blommaert is Distinguished Professor of Linguistic Anthropology at the University of Jyv"skyl," Finland, as well as Professor of Linguistic Anthropology at Tilburg University. His publications include Debating Diversity (co-author, Routledge, 1998), Language Ideological Debates (editor, 1999) and Discourse: A Critical Introduction (author, 2005).

This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. Sociolinguistic evidence is an undervalued resource for social theory. In this book, Jan Blommaert uses contemporary sociolinguistic insights to develop a new sociological imagination, exploring how we construct and operate in online spaces, and what the implications of this are for offline social practice. Taking Emile Durkheim's concept of the 'social fact' (social behaviours that we all undertake under the influence of the society we live in) as the point of departure, he first demonstrates how the facts of language and social interaction can be used as conclusive refutations of individualistic theories of society such as 'Rational Choice'. Next, he engages with theorizing the post-Durkheimian social world in which we currently live. This new social world operates 'offline' as well as 'online' and is characterized by 'vernacular globalization', Arjun Appadurai's term to summarise the ways that larger processes of modernity are locally performed through new electronic media. Blommaert extrapolates from this rich concept to consider how our communication practices might offer a template for thinking about how we operate socially. Above all, he explores the relationship between sociolinguistics and social practice In Durkheim and the Internet, Blommaert proposes new theories of social norms, social action, identity, social groups, integration, social structure and power, all of them animated by a deep understanding of language and social interaction. In drawing on Durkheim and other classical sociologists including Simmel and Goffman, this book is relevant to students and researchers working in sociolinguistics as well as offering a wealth of new insights to scholars in the fields of digital and online communications, social media, sociology, and digital anthropology.

Tanzania is often seen as an exceptional case of successful language planning in Africa, with Swahili being spread to all corners of the country. Yet, this objective success has always been accompanied by a culture of complaints proclaiming its utter failure.
State Ideology and Language in Tanzania sets out to explore this paradox through a richly documented historical, sociolinguistic and anthropological approach covering the story of Swahili from the early days of independence until today. Focusing on the ways in which Swahili was swept up in the 'Ujamaa revolution' - the transition to socialism led by president Nyerere - Jan Blommaert demonstrates how the language became an emblem not just of the Tanzanian 'cultural' nation, but above all of the 'political' nation. Using Swahili meant the acceptance of socialism, and the spread of Swahili across the country should equal the spread of Ujamaa socialism. When this did not happen, the verdict of failure was proclaimed on Swahili, which did not prevent the language from becoming one of the most widely used and dynamic languages on the continent.
This book is a thoroughly revised version of the 1999 edition, which was welcomed at the time as a classic. It now extends the period of coverage to 2012 and includes an entirely new chapter on current developments, making this updated edition an essential read for students and scholars in language, linguistics and African Studies.

At the heart of this volume lies an exploration of what actually happens to languages and their users when cultures come into contact. What actions do supra-national institutions, nation states, communities and individuals take in response to questions raised by the increasingly diverse forms of migration experienced in a globalized world? The volume reveals the profound impact that decisions made at national and international level can have on the lives of the individual migrant, language student, or speech community. Equally, it evaluates the broader ramifications of actions taken by migrant communities and individual language learners around issues of language learning, language maintenance and intercultural contact. Reflecting Jan Blommaert's assertion that in a world shaped by globalization, what is needed is 'a theory of language in society... of changing language in a changing society', this volume argues that researchers must increasingly seek diverse methodological approaches if they are to do justice to the diversity of experience and response they encounter.

This is a comprehensive and diverse examination of the effects of globalization on languages in Africa, aimed at students and researchers interested in language endangerment and change.This book discusses the effects of globalization on languages in Africa. In contrast to previous studies, the contributors examine whether or not globalization is affecting African languages in the same ways and at the same rate in different countries, and how local experiences of language change vary from place to place. Rather than seeing English as the 'killer language' par excellence, the contributors probe ways in which languages are being used side by side to complement each other in some contexts while competing against European colonial languages in others. The result is a diverse canvas of language vitality in the African context, including matters of endangerment and loss, through the lense of globalization in its various interpretations.This book is a must read for students and researchers interested in language change and death and in the fate of European languages in the rest of the world.

Tanzania is often seen as an exceptional case of successful language planning in Africa, with Swahili being spread to all corners of the country. Yet, this objective success has always been accompanied by a culture of complaints proclaiming its utter failure.
State Ideology and Language in Tanzania sets out to explore this paradox through a richly documented historical, sociolinguistic and anthropological approach covering the story of Swahili from the early days of independence until today. Focusing on the ways in which Swahili was swept up in the 'Ujamaa revolution' - the transition to socialism led by president Nyerere - Jan Blommaert demonstrates how the language became an emblem not just of the Tanzanian 'cultural' nation, but above all of the 'political' nation. Using Swahili meant the acceptance of socialism, and the spread of Swahili across the country should equal the spread of Ujamaa socialism. When this did not happen, the verdict of failure was proclaimed on Swahili, which did not prevent the language from becoming one of the most widely used and dynamic languages on the continent.
This book is a thoroughly revised version of the 1999 edition, which was welcomed at the time as a classic. It now extends the period of coverage to 2012 and includes an entirely new chapter on current developments, making this updated edition an essential read for students and scholars in language, linguistics and African Studies.