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'Both inspires and exposes the challenge of making it big.' -
Financial Times All it takes to start a business is a great idea
and initial funding. But when it comes to growing and scaling a
business - turning it into an enduring success - it becomes much
more difficult to manage and sustain the various elements that are
involved. You need to set out a clear plan, sustain funding,
optimise marketing opportunities and develop an effective team.
There are many opportunities to fail but, with Scale for Success,
readers will gain valuable insights and practical advice from a
global array of entrepreneurs and business leaders who have paved
the way to their own versions of commercial success. Scale for
Success features 30 entrepreneurs and CEOs, including Dame Shellie
Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These
inspiring figures share their stories of successful growth and
scaling and, most importantly, the practical and adaptable advice
and guidance that led to their businesses moving effectively on to
the next stage of growth. With insights from world-renowned figures
in industries such as tech, real estate, marketing and fashion,
this book provides an eclectic array of original ideas and
approaches that have been proven to be effective. Narrated and
curated by writer and former entrepreneur Jan Cavelle, this book
provides an engaging and enlightening pathway to scaling success.
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