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Jan Logemann is a Research Fellow at the German Historical
Institute in Washington D.C., USA, and project coordinator of
Transatlantic Perspectives: Europe in the Eyes of European
Immigrants to the United States. His research focuses on
transatlantic comparisons, the role of European immigrants in
transatlantic exchanges, as well as on the development of mass
consumer societies in the twentieth century. Donna Gabaccia is a
professor of history at the University of Minnesota, USA. She is a
leading migration historian and a noted specialist in women's
immigration history. Her work has focused on Italian-American
migration to the U.S., food and ethnicity, as well as on global and
transnational migrations. Sally Gregory Kohlstedt is a professor of
history of science and technology at the University of Minnesota,
USA. Her research focuses on analyzing the ways in which science
intersects with culture, recognizing that much social change in
recent centuries has been influenced by science and technology and
that the issues that arise in science are often connected to
contemporary social and economic forces.
This volume explores connections between migration studies and
research in the history of Europeanization and Europeaness, areas
which have generated much interest in recent years. Beyond
histories of European political integration and the intellectual
and elite movements that have supported this process, scholars
increasingly pay attention to the constructed nature of Europeaness
and European identities, and to the multiplicity of ways in which
this construction happens. Migrants can be a particularly useful
lens on Europeanization processes as they provide a perspective
from the periphery in two ways: by providing a view literally from
the outside as in the case of those who left the continent or by
providing a view from the margins of the European societies within
which they live. The collection asks what 'Europe' meant to
migrants abroad - particularly within the transatlantic context -
and within the continent during the twentieth century.
Contributions from a variety of disciplinary perspectives reflect
both on the broader historical context and theoretical implications
and highlight specific cases, such as those of European labor
migrants to the United States, of transatlantic exiles and emigres,
of Latin-American immigrants in present-day Europe, as well as the
experience of highly-skilled migrants within the context of the
European Union. Can we trace the emergence of European identities
among different groups of migrants and, if so, what forms did they
take? This book was originally published as a special issue of
National Identities.
In the middle of the twentieth century, a new class of marketing
expert emerged beyond the familiar ad men of Madison Avenue.
Working as commercial designers, consumer psychologists, sales
managers, and market researchers, these professionals were
self-defined "consumer engineers," and their rise heralded a new
era of marketing. To what extent did these efforts to engineer
consumers shape consumption practices? And to what extent was the
phenomenon itself a product of broader social and cultural forces?
This collection considers consumer engineering in the context of
the longer history of transatlantic marketing. Contributors offer
case studies on the roles of individual consumer engineers on both
sides of the Atlantic, the impact of such marketing practices on
European economies during World War II and after, and the
conflicted relationship between consumer activists and the ideas of
consumer engineering. By connecting consumer engineering to a web
of social processes in the twentieth century, this volume
contributes to a reassessment of consumer history more broadly.
In the middle of the twentieth century, a new class of marketing
expert emerged beyond the familiar ad men of Madison Avenue.
Working as commercial designers, consumer psychologists, sales
managers, and market researchers, these professionals were
self-defined "consumer engineers," and their rise heralded a new
era of marketing. To what extent did these efforts to engineer
consumers shape consumption practices? And to what extent was the
phenomenon itself a product of broader social and cultural forces?
This collection considers consumer engineering in the context of
the longer history of transatlantic marketing. Contributors offer
case studies on the roles of individual consumer engineers on both
sides of the Atlantic, the impact of such marketing practices on
European economies during World War II and after, and the
conflicted relationship between consumer activists and the ideas of
consumer engineering. By connecting consumer engineering to a web
of social processes in the twentieth century, this volume
contributes to a reassessment of consumer history more broadly.
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