Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The volume brings together contributions from an international and influential group of scholars, who are leading debates on public diplomacy within East Asia. Where the study of public diplomacy has so far focused primarily on the West, the essays in this book highlight the distinct strategies of East Asian powers and demonstrate that understanding public diplomacy requires studying its strategies and practices outside as much as within the Western world. A focus on public diplomacy likewise gives us a more varied picture of state-to-state relations in East Asia.

The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now make serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. This study shows the continuing importance of empirical measurement and critical examination of this analytical concept. The awareness of public diplomacy's centrality in international relations is also shared in East Asia and recent experience has something to offer to current thinking. "Public Diplomacy and Soft Power in East Asia" helps to fill in empirical gaps and informs broader conceptual and theoretical debates.

The way in which states are dealing with one another has changed more in the past decades than in the 350 years since the Peace of Westphalia. This accessible volume supplements the analyses of more familiar topics in the introductory literature on diplomacy. Experts from nine countries examine some of the ways in which diplomatic practice after 1945 has adapted to fundamental changes in international relations, or is still trying to come to terms with them.

The European region - especially given the existence of the European Union (EU) - necessarily encompasses multiple levels of public diplomacy: subnational, national, transnational, and supranational. But do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy: Soft Power at Work pushes the literature on public diplomacy forward through a multifaceted exploration of the European case. In so doing, it fills an important gap in the international relations literature on the mechanisms behind soft power.

Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The volume brings together contributions from an international and influential group of scholars, who are leading debates on public diplomacy within East Asia. Where the study of public diplomacy has so far focused primarily on the West, the essays in this book highlight the distinct strategies of East Asian powers and demonstrate that understanding public diplomacy requires studying its strategies and practices outside as much as within the Western world. A focus on public diplomacy likewise gives us a more varied picture of state-to-state relations in East Asia.

The European region - especially given the existence of the European Union (EU) - necessarily encompasses multiple levels of public diplomacy: subnational, national, transnational, and supranational. But do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy: Soft Power at Work pushes the literature on public diplomacy forward through a multifaceted exploration of the European case. In so doing, it fills an important gap in the international relations literature on the mechanisms behind soft power.

This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.

The way in which states are dealing with one another has changed more in the past decades than in the 350 years since the Peace of Westphalia. This accessible volume supplements the analyses of more familiar topics in the introductory literature on diplomacy. Experts from nine countries examine some of the ways in which diplomatic practice after 1945 has adapted to fundamental changes in international relations, or is still trying to come to terms with them. This book gives insights into a transforming diplomatic landscape and the changing forms and modalities of contemporary diplomacy.