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Diversity in European Marketing - Text and Cases (Paperback, 2012 ed.): Thomas Rudolph, Bodo B. Schlegelmilch, Andras Bauer,... Diversity in European Marketing - Text and Cases (Paperback, 2012 ed.)
Thomas Rudolph, Bodo B. Schlegelmilch, Andras Bauer, Josep Franch, Jan Niklas Meise
R1,561 Discovery Miles 15 610
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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

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