Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Cologne University of Applied Sciences (Fakultat fur Wirtschaftswissenschaften), course: Export Management and International Marketing, language: English, abstract: Imagine a world without music and you will realize it's a fundamental part of our lives. It's something we encounter daily; both in our working lives and leisure time, and is as essential a part of our culture as the written word. As something that is both inherently desirable and necessary for a full life, it's a valuable commodity, and traded as such all over the world. The development of the music as an industry was itself a fundamental process in the way consumers accessed music, brought about by the desire of composers and performers in the 18th century to free themselves of the restrictions on their work that were imposed by the princes and bishops who sponsored them. In realizing that people were willing to pay for the privilege of hearing or playing their music, they sold their works in print and charged for their performances, and thus bought their artistic freedom. At present the industry is going through a period of great change. The introduction of the digital download market has meant re-thinking of business models and finding new sources of revenue, as well as new ways in which to protect interests. It's tempting to see such periods of change as deeply negative but the industry has gone through many such periods, and has continued to flourish and adjust itself over the decades. In this term paper I will discuss the recent changes within the music industry and how this is effecting the monetization of intellectual property. I will focus on the two main groups, labels and artists, while pointing out the effects and opportunities of these changes for each of them. While doing so Ill try to highlight the relevance of credits in music alon

Project Report from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Cologne University of Applied Sciences (Haute Ecole de Gestion Geneve - Faculty for Economics and Business Administration), course: International Projects, language: English, abstract: Germany is a net importer of Light-emitting diodes, including laser diodes as classified by the following 8 digit HS code 8541.40-10. Over the last five years Germany has seen domestic production decrease while imports of LEDs are steadily increasing to around 1,766.9 tons accounting for a market share of 299,024.81 in 2009. Germany's semiconductor industry has become a major global partner and driver of development and research of LED technology. While manufacturers from Asia are posing as competition for most of the western world in LED production, Germany's market has maintained a relatively strong position primarily due to high demand in its large automotive sector. In this market brief we analyse the entry requirements and opportunities for foreign firms willing to enter the German market. Furthermore the reader may find a lot of suggestions and contact in order to get in contact with main producers in Germany.

Seminar paper from the year 2010 in the subject Business economics - Didactics, Economic Pedagogy, grade: 1,7, Cologne University of Applied Sciences (Fakultat fur Wirtschaftswissenschaften), course: Cross Cultural Competence, language: English, abstract: Presentations are ways of communicating ideas and information to a group. Presentation skills and public speaking skills are very useful in many aspects of work and life, may they be in business, sales and selling, training, teaching, lecturing and generally entertaining an audience. Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self development. Even if the formats and purposes of presentations vary significantly, for example: oral (spoken), multimedia (using various media, visuals, audio, etc), PowerPoint presentations, short impromptu presentations, long planned presentations, educational or training sessions, lectures, or simply giving a talk on a subject to a group on a voluntary basis for pleasure, all successful presentations will generally use the essential techniques and structures explained here. Aside from presentation, technique, confidence, experience and preparation are key factors. This paper will give you a good overview of key presentation and public speaking elements, aspects to consider while preparing and useful pointers for the final delivery. In the second part I will touch on the subject of speaking to an international audience while the final segment will touch on the importance of presentation and public speaking skills in today's business world.

Seminar paper from the year 2010 in the subject Economics - Finance, grade: 1,2, University of East London (Business School), course: International Financial Institutions and Markets, language: English, abstract: The Swiss financial centre, with banking as its leading segment, is of immense international significance and is positioned amongst global market leaders. The financial centre contributes greatly to gross value added in Switzerland and by doing so to the wealth of the whole Swiss population. (Swiss Bankers Association, 2010) In many aspects the banks are highly important to the Swiss economy. In terms of employees they offer a wide range of skilled jobs with potential earnings that are above average; a great portion of public sector financing is secured do to their tax contribution; and not to forget that they are centres of innovation and drivers of value added thus generating momentum for the entire economy. (Swiss Bankers Association, 2010)