The authors in Narrative and Professional Communication contribute innovative research in a number of areas. Their scholarship situates narrative as integral to science writing and managerial communication, and to the discourse of health-care professionals. Narrative is also viewed as important in analyzing and constructing electronic sites on the World Wide Web. Finally, narrative is seen as central to research methodologies such as those defining case studies and ethnographies and to the stories that connect people within social groups and enable them to construct themselves as human beings.

An insider's look at the iconic drink and its role in shaping the American West Distilleries are the new microbreweries, cropping up all over the West and producing brands that emulate the predecessors that were made in copper stills by emigrants and served in saloons and dance halls. This history of the spirit and its origins and migration across the country-and its place in shaping the West-celebrates the story of the golden elixir through first-hand accounts, evocative photographs, and historic cocktail recipes.

The authors in Narrative and Professional Communication contribute innovative research in a number of areas. Their scholarship situates narrative as integral to science writing and managerial communication, and to the discourse of health-care professionals. Narrative is also viewed as important in analyzing and constructing electronic sites on the World Wide Web. Finally, narrative is seen as central to research methodologies such as those defining case studies and ethnographies and to the stories that connect people within social groups and enable them to construct themselves as human beings.