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Health Communication and Sport: Connections, Applications, and
Opportunities aggregates sport and health communication into a
collective resource that advances scholarly inquiry at the
intersection of these two fields. Through bringing together a
collaborative of scholars and practitioners who are doing work in
areas ranging from mental health, to media, to youth sports, and
social media, this volume evaluates health communication issues in
sport contexts and inspires work that will answer contemporary
questions and problems.
CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
How often do we stop to recognize what pharmaceutical
advertisements are telling us? Broadcast Pharmaceutical Advertising
in the United States: Prime Time Pill Pushers engages with this
question to include how pharmaceutical companies are shaping the
meaning of drug interventions for individuals and the ways in which
pharmaceutical advertisements frame issues of identity and
representation for patients and health care. Such issues highlight
how patients are being framed as consumers in these advertisements,
which then permits the commodification of health care to be
celebrated. Such a celebration has strong ideological implications,
including definitions of "the good life," patient agency, and the
role of DTCAs in such depictions. By defining and discussing
medicalization, pharmaceuticalization, and commodity fetishism,
this book introduces how the term "pharmaceutical fetishism" can
act as a means for describing the commodification of brand-name
pharmaceutical drugs, which, via advertising and promotional
culture, ignores large-scale production and for-profit motives of
"big pharma."
How often do we stop to recognize what pharmaceutical
advertisements are telling us? Broadcast Pharmaceutical Advertising
in the United States: Prime Time Pill Pushers engages with this
question to include how pharmaceutical companies are shaping the
meaning of drug interventions for individuals and the ways in which
pharmaceutical advertisements frame issues of identity and
representation for patients and health care. Such issues highlight
how patients are being framed as consumers in these advertisements,
which then permits the commodification of health care to be
celebrated. Such a celebration has strong ideological implications,
including definitions of "the good life," patient agency, and the
role of DTCAs in such depictions. By defining and discussing
medicalization, pharmaceuticalization, and commodity fetishism,
this book introduces how the term "pharmaceutical fetishism" can
act as a means for describing the commodification of brand-name
pharmaceutical drugs, which, via advertising and promotional
culture, ignores large-scale production and for-profit motives of
"big pharma."
CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
Famous: How Celebrity Lives Affect Our Own explores the effects
celebrities have on their impressionable audience's lives, from
copycat suicides, to postfeminist hypersexuality, to taking
questionable celebrity health advice, and more. Celebrity advocacy
and philanthropy are analyzed as contributors discuss Brad Pitt's
rebuilding effort after Hurricane Katrina, Angelina Jolie's recent
casting controversy, and Colin Kaepernick's national anthem
protest. Star brand building through social media and how that
translates to the Broadway stage are also examined, as well as how
the privacy laws demanded by celebrities can infringe on their own
audience's First Amendment rights.
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