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Through a fascinating exploration of the advantages and pitfalls of
business research methods, this essential book encourages the
reader to make well-informed decisions in an often fast-paced
environment. It sets out key rules and procedures to ultimately
improve the accuracy and authenticity of research ventures.
Providing crucial insight from highly regarded business
professionals, this innovative book offers an illustrative guide to
aid practitioners in the following: Designing and evaluating
business research on its reliability, validity and rigour.
Understanding the utilisation of data and digital technologies in
research projects. Fully grasping research terminology and
employing a succinct research template in practical contexts. How
to Design and Develop a Business Research Project will be vital for
business and management professionals seeking to further develop
strategies and collaborative research skills within the sector. It
will additionally be highly beneficial for academics striving to
grasp the context and mindset of business and management research.
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