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Muslim consumers represent an untapped and viable market segment,
but to date there has been very little research on catering to
their needs or running and managing Islamic businesses. Innovations
in Islamic business, interest in the use of Sukuk (Islamic bonds)
to finance major projects, pressures on Islamic banks to reduce the
financing gap in society, and the need to understand Muslim
consumers, require a deeper grasp of the issues and opportunities
involved, which are quite unique. In similar vein, acquiring
expertise on topics specific to Shari'ah-compliant businesses
requires a thorough knowledge of matters ranging from financing to
branding and, in a broader sense, creating an entrepreneurial
framework suitable to the market. This book fills this gap by
presenting high-quality and original case studies on Islamic
finance, marketing and management from around the world. Equally
valuable in business school classrooms and for c-suite strategists,
it will help readers shape business strategies to tap into a
billion-strong market.
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