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Accessible textbook for students and practitioners in UX writing,
connecting study of technical communication and design to widely
used industry practices --Core text for courses in technical and
professional communication, user experience, media writing, and
digital marketing, while also serving as a useful reference for
junior practitioners to develop professional skills Connects an
accessible presentation of underlying principles to real-world case
studies and portfolio exercises to provide comprehensive and
practical training
Accessible textbook for students and practitioners in UX writing,
connecting study of technical communication and design to widely
used industry practices --Core text for courses in technical and
professional communication, user experience, media writing, and
digital marketing, while also serving as a useful reference for
junior practitioners to develop professional skills Connects an
accessible presentation of underlying principles to real-world case
studies and portfolio exercises to provide comprehensive and
practical training
-Core textbook for technical and professional communication
courses, providing a leaner and more innovative alternative to the
current market leaders -Technical communication courses are
increasingly common as core undergraduate courses throughout the
US, and growing in Europe and Asia -Distinctive focus on design
thinking approach to technical communication, and greater emphasis
on collaboration skills and intercultural and international
technical communication than competitors -Provides a leaner
alternative to the competing 700-page textbooks -eResource includes
instructor's manual with web links, exercises, and teaching
guidance for face-to-face and online teaching
-Core textbook for technical and professional communication
courses, providing a leaner and more innovative alternative to the
current market leaders -Technical communication courses are
increasingly common as core undergraduate courses throughout the
US, and growing in Europe and Asia -Distinctive focus on design
thinking approach to technical communication, and greater emphasis
on collaboration skills and intercultural and international
technical communication than competitors -Provides a leaner
alternative to the competing 700-page textbooks -eResource includes
instructor's manual with web links, exercises, and teaching
guidance for face-to-face and online teaching
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Paperback
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R398
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Discovery Miles 3 300
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