Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people led by the most affluent are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. * Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga * Get to know the endurance business's target demographics * Learn how distance running once a fringe hobby became a multibillion dollar enterprise fueled by private equity * Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

A hard-hitting look at achieving financial freedom by avoiding excessive borrowing and spending

If you don't actively resist America's culture of debt, you'll end up precisely where the government, banks, and big business want you to be: indentured servitude. The mistakes people make with their money are basic, and avoidable, and unless you understand what they are, you're probably going to repeat them. What you need is someone who can shed light on the obstacles we face and show you how to avoid getting tripped up by them.

"Financially Stupid People Are Everywhere" shows how society is rigged to take as much of your wealth as possible, and simple ways you can resist. It investigates, explains, and offers advice for all those who have fallen into debt, taken a second mortgage, been trapped by credit cards, or found themselves unable to get ahead.Discusses what you can do to stop the destructive cycle of borrowing and spendingIllustrates the four major tenets of getting money rightHighlights how to avoid the many ways that government, banks, and big business try to trap you with debt

To secure your financial future, you must break the dangerous cycle of borrowing and spending, and learn how to guard your wealth against corporate ploys. "Financially Stupid People Are Everywhere" leads you down the only proven path to financial freedom.

The essential stock market guide, now updated with even more timely and necessary information
Now in its fifth edition, "The Neatest Little Guide to Stock Market Investing" has established itself as a clear, concise, and highly effective approach to stocks and investment strategy. Rooted in the principles that made it invaluable from the start, this completely revised and updated edition of "The Neatest Little Guide to Stock Market Investing "shares a wealth of information, including:
- What has changed and what remains timeless as the economy recovers from the subprime crash
- All-new insights from deep historical research showing which measurements best identify winning stocks
- A rock-solid value averaging plan that grows 3 percent per quarter, regardless of the economic climate
- An exclusive conversation with legendary Legg Mason portfolio manager Bill Miller, revealing what he learned from the crash and recovery
- Thoroughly updated resources emphasizing online tools, the latest stock screeners, and analytical sites that best navigated recent trends
Accessible and intelligent, "The Neatest Little Guide to Stock Market Investing" is what every investor needs to keep pace in the current market.

In order to perform well and have good health it is essential you breathe well. But in order to breathe well, you need to breathe functionally first. Breathing through your mouth is not a functional or correct way to breathe. It is a dysfunctional way that leads to fatigue and strain producing disorder and disease. It also produces poor posture, joint misalignments and instability in the body that weakens the core. Not breathing well leads to subpar results and inefficiency. Learn how to breathe effectively for energy, health and power.

In 1923, not long after oil had started gushing from northern Montana fields, real-estate sales in nearby Shelby were declining, dimming the little town's prospects of becoming the "Tulsa of the West." Then the mayor's son dreamed up a marketing ploy: offer to host heavyweight champion Jack Dempsey's next fight. What began as a publicity stunt soon spiraled into a civic drama unlike any Montana had ever seen-or ever would again. Shelby's Folly tells this story in full for the first time. Against the background of boom-and-bust Montana history, the folly of Shelby's would-be promoters unfolds in colorful detail. It took months to persuade Dempsey's conniving manager, Jack "Doc" Kearns, to sign a $300,000 contract. With less than two months before the July 4th fight, the town still had no stadium and no accommodations for tens of thousands of expected fans. Jason Kelly describes the promoters' desperate measures and their disastrous results, from the first inkling of the idea to the bitter end of the fifteen-round boxing match. Shelby residents identified with the underdog challenger, Tommy Gibbons, who went toe-to-toe with the champion in an atmosphere crackling with tension. Nerves were so frayed that a holiday firecracker exploding in the arena sent shockwaves of fear through the crowd. A soap opera of financial intrigue and chicanery, Shelby's Folly chronicles how Big Sky ambition and the scheming mind of Doc Kearns collided to produce one of the most preposterous series of events in boxing history. Watch the Shelby's Folly book trailer on YouTube.