A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want or might want when they first visit an online site. Then marketers must use strategies to capture the buyer s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn t changed relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

On an otherwise normal 4th grade school field trip to the Kartchner Caverns in Arizona, Rebecca gets separated from her classmates while trying to find the bathroom. But when she slips in the dark and falls down a hole, she ends up in the land of here, an enchanted kingdom that is suffering from a powerful curse...everyday is Halloween. But it's not costumed trick-or-treaters that roam the land nor is it candy they want. Ghosts, ghouls, werewolves, skeletons and a host of other baddies, eager for a taste of warm flesh, have turned the once beautiful land into a spooky landscape. Unfortunately, Rebecca's problems have only just begun for when she landed in here she also landed on Gertrude, the kingdom's witch, breaking her wand and the one chance to lift the curse. Now Rebecca must get Gertrude's wand fixed, avoid getting eaten (or worse), and find a way home all before the sun sets. Because here needs a real name or it, and everything inside, will cease to exist forever. If your kids love Goosebumps, the Wayside Schools, and Dragon Slayer Academy, they are sure to love Marmalade: Gertrude's Broken Wand