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This volume includes the full proceedings from the 1982 Academy of
Marketing Science (AMS) Annual Conference held in Las Vegas,
Nevada. It provides a variety of quality research in the fields of
marketing theory and practice in areas such as consumer behaviour,
marketing management, marketing education, industrial marketing,
and international marketing, among others. Founded in 1971, the
Academy of Marketing Science is an international organization
dedicated to promoting timely explorations of phenomena related to
the science of marketing in theory, research, and practice. Among
its services to members and the community at large, the Academy
offers conferences, congresses and symposia that attract delegates
from around the world. Presentations from these events are
published in this Proceedings series, which offers a comprehensive
archive of volumes reflecting the evolution of the field. Volumes
deliver cutting-edge research and insights, complimenting the
Academy’s flagship journals, the Journal of the Academy of
Marketing Science (JAMS) and AMS Review. Volumes are edited by
leading scholars and practitioners across a wide range of subject
areas in marketing science.
This volume includes the full proceedings from the 1984 Academy
of Marketing Science (AMS) Annual Conference held in Niagara Falls,
New York. It provides a variety of quality research in the fields
of marketing theory and practice in areas such as consumer
behaviour, marketing management, marketing education, and
international marketing, among others. Founded in 1971, the Academy
of Marketing Science is an international organization dedicated to
promoting timely explorations of phenomena related to the science
of marketing in theory, research, and practice. Among its services
to members and the community at large, the Academy offers
conferences, congresses and symposia that attract delegates from
around the world. Presentations from these events are published in
this Proceedings series, which offers a comprehensive archive of
volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights, complimenting the Academy’s
flagship journals, the Journal of the Academy of Marketing Science
(JAMS) and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
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