Terrorism has become a virtually daily news item, and a tragic part of our lives. It is estimated that there are more than five hundred different terrorist groups world-wide. In this innovative and highly relevant book, the authors stress ways in which local agencies can mitigate and respond to the effects of the worst acts of terror faced by urban authorities. The authors combine theory and practice, citing incidents around the world (including the devastating attack on the World Trade Center in New York and the Pentagon in Washington D.C.), while emphasising Israel's special experience in this field. In light of the increasing threat of terrorist acts and the rising interest in emergency management, this book provides solid background for governmental officials and emergency response personnel who are seeking to understand one of the most dangerous threats to modern life.

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

""This is Barely Legal...But You Can Still Get Away With It""A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, International Best Selling Author of The Confidential Internet Intelligence Manuscript I guess it's human nature to be tempted by things that are forbidden -- or barely legal, for that matter. There's something wickedly delicious about""getting away with something"" that makes us feel like the ""cat that swallowed the canary."" Face it. We all want an unfair advantage if the prize is appetizing enough. Olympic athletes took steroids before the anabolic drug was banned-- for the prize of a gold medal. What would you do for the prize of having an Internet business that is insanely profitable? I doubt that you'd do anything illegal... but if it were legal, you'd do almost anything, wouldn't you? What the heck am I talking about, you ask? Here it is: Just when I thought I'd read every valuable book on marketing, Jay Conrad Levinson revives my amazement yet again. Given the fact that Jay has always been famous (and notorious) for his unconventional and revolutionary ideas, I shouldn't be surprised that he has pioneered yet another blockbuster concept: steroidal marketing. In his new book, Guerrilla Marketing: Put Your Advertising on Steroids, Jay took the proven concepts of the world's most successful companies, and synthesized them into a new type of marketing that any Internet business can use to make mega-profits. Among other things, he shows you how to make your Internet business insanely profitable on a tiny marketing budget -- and use stealth tactics to snatch business away from your competitors. Those 2 things alone are well worth the cover price.Somewhere along the way, I must have gotten pretty smug about Internet marketing because it took someone like Jay to give me a jolt in the head with his new arsenal of innovative strategies. He reveals things that most so-called marketing ""gurus"" don't even know -- but if they did, it would boost even their business by at least 30% to40%. What can you expect from the man who made ""guerrilla marketing"" a household word, and masterminded 3 out of the 10 most successful advertising campaigns of the 20th century (including the Marlboro Man, Green Giant, and Fly the Friendly Skies)? Guerrilla Marketing: Put Your Advertising on Steroids is definitely a treasure, and I recommend that you check out how Jay invented this amazing method of marketing. ""Ask almost any successful entrepreneur what the best book is for building a small business, and one of Levinson's titles will surely come up.""-- Entrepreneur Business Success Guide Buy Now to check out insider secrets that even marketing heavyweights don't know.

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. Each of the 12 chapters in Guerrilla Marketing During Tough Times includes action steps that you can use, and an exercise to help you focus your energy on the areas of your business you must change. It's real-life advice from a real marketing expert.

The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

In this innovative and highly relevant updated edition, Professor Granot & Dr. Levinson emphasize the means by which emergency personnel can respond to and mitigate the effects of the worst acts of terror faced by urban societies. This book incorporates theory and practice. It cites incidents from around the world including the devastating 9/11 attacks on the World Trade Center and the Pentagon, while highlighting Israel's extensive expertise in dealing with terror attacks. In light of the increasing threat of terrorist acts and the rising interest in the importance of emergency management, Terror Bombing provides a solid background reference for all officials and emergency response personnel to understand one of the most dangerous threats to modern life.

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

The Enlightened Savage is a remarkable book that combines anthropology, business, psychology, religion and common sense. This blend of disciplines helps readers learn to trust their instincts or better yet, use their instincts to best advantage. In the world of business, instincts have taken a back seat to logic, which is a shame because instincts are almost always more trustworthy than logic. When President George W. Bush was appointing his cabinet he invited one man, a Democrat, to join his Republican administration. This man, Former Secretary of Defense William Cohen, wasn't sure whether or not to accept the invitation. So he turned for counsel to his five-year old son, asking, ""What's more important, your heart or your mind?"" His son immediately answered, ""Your heart."" Cohen then asked, ""Why do you say that?"" His son without hesitation explained, ""Because your heart is never wrong."" Author Anthony Hernandez makes the same case in this extraordinary book. He shows us exactly why we ought to trust our hearts, our instincts, and our primal parts. You may have never thought of yourself as a diseased monkey, but you will understand why Hernandez might view you in this way. With that understanding come other understandings gained by The Enlightened Savage, insights that many readers will find to be crucial in their quest for a happy, balanced and successful life.

This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more