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In today's competitive business environment, a well thought out
business plan is more important than ever before. Not only can it
assist you in raising the money needed to start or expand a
business-by attracting the interest of potential investors-but it
can also help you keep tabs on your progress once the business is
up and running.
Completely revised and updated to reflect today's dynamic business
environment, The Ernst & Young Business Plan Guide, Third
Edition leads you carefully through every aspect involved in
researching, writing, and presenting a winning business plan.
Illustrating each step of this process with realistic examples,
this book goes far beyond simply discussing what a business plan
is. It explains why certain information is required, how it may
best be presented, and what you should be aware of as both a
preparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & Young
Business Plan Guide, Third Edition outlines the essential elements
of this discipline in a straightforward and accessible manner.
Whether you're considering starting, expanding, or acquiring a
business, the information found within these pages will enhance
your chances of success.
* Advice on how to write and develop business plans
*
A realistic sample plan
*
All new sections on funding and financing methodswith provisions
for restructuring and bankruptcy
*
Tips for tailoring plans to the decision makers
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