This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Kazakhstan has faced severe economic challenges since it gained independence from the former Soviet Union in 1991. "Kazakhstan's New Economy" explores how the country might shed the outdated business practices that continue to hamper its growth. Jay Nathan first provides a historical overview of the economy and then delves deeper into the strengths and weaknesses of nine major industries, including oil and gas, banking, telecommunications, and transportation. Nathan's careful analysis and recommendations will provide valuable insight for anyone interested in Central Asia's economic growth.
"An excellent resource on major industries in Kazakhstan."--Byrganym Aitimova, Minister of Education and Science, the Republic of Kazakhstan