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Although semiotics has, in one guise or another, ftourished
uninterruptedly since pre Socratic times in the West, and important
semiotic themes have emerged and devel oped independently in both
the Brahmanie and Buddhistic traditions, semiotics as an organized
undertaking began to 100m only in the 1960s. Workshops
materialized, with a perhaps surprising spontaneity, over much
ofEurope-Eastern and Western and in North America. Thereafter,
others quickly surfaced almost everywhere over the litera te globe.
Different places strategically allied themselves with different
lega eies, but all had a common thrust: to aim at a general theory
of signs, by way of a description of different sign systems, their
comparative analysis, and their classifi cation. More or less
permanent confederations were forged with the most diverse academic
disciplines, and amazingly varied frameworks were devised-suited to
the needs of the times and the sites-to carry the work of
consolidation forward. Bit by bit, mutually supportive
international networks were put together. Today, it can truly be
asserted that semiotics has become a global enterprise. This, of
course, is far from saying that the map is uniform or even that
world-wide homogeneity is in the least desirable. While our
conjoint ultimate goal remains steadily in focus, the multiplicity
of avenues available for its realization is inherent in the advent
ure of the search itself."
A Critical Anthology of TwoWay Communication with Man.
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