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The study of advertising and its treatment of utopian appeal
enhance our understanding of consumer culture. By looking into the
advertising page, we also look into consumers' desires and the
process by which these desires are reshaped and rechanneled through
images and narratives created solely for the purpose of making a
sale. Utopian Images and Narratives in Advertising: Dreams for
Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper,
is a collection of essays which gather a host of academicians from
a wide variety of disciplines including sociology, psychology,
literature, fine arts, history, religious studies, communication,
and media studies. Through their expansive disciplinary expertise,
the contributors bring unique insights to the analysis of the
advertising page. The collection's cross-disciplinary investigation
also examines gender images and narratives which, in the
advertising page, are frequently associated with utopian fantasies.
The analyses offered in Utopian Images and Narratives in
Advertising will appeal to any scholar or student engaged in mass
media, communication, and the effect of advertising and consumerism
on individuals and cultures.
In Environmental Legacies of the Copernican Universe, Jean-Marie
Kauth shows how counter-ecological metaphors sprung from the
cosmology of the Copernican Revolution influence us still in
unexpected, maladaptive ways, nurturing conceptions of the world
that are not only incorrect but enabling of ecocide. She argues
that although, of course, no one cause can be responsible for the
kinds of environmental degradation we are seeing, grasping these
underlying paradigms may help us to alter our thinking and make the
radical transformations needed to counter the forward motion of our
capitalist, post-industrial society, which continues hurtling
toward civilizational suicide. She further argues that although not
offered as a simple antidote, and with the potential evils of
medieval hierarchy acknowledged, there is merit in re-envisioning
the cosmos with the holistic, spherical imagination of the Middle
Ages, figured in circles, cycles, epicycles, equants: a whole,
enclosed, integrated world. This book offers a new perspective on
the power of images and metaphors to shape the way humans see the
universe and their own role in it.
This is a collection of essays about the media, the environment,
and the whole of humanity at the brink of extinction. As the
demands of overpopulation and of an unsustainable consumer economy
dry up existing natural resources and destroy vital ecosystems that
we need to survive, the corporate-controlled media saturate
worldwide audiences with a barrage of hypnotic images and
narratives to stimulate over-consumption and to distract us from
the consequences of rampant consumerism, while remaining silent
about the systematic destruction of the environment and our future.
Academicians from the across the sciences, the social sciences, the
arts, and the humanities engage in an interdisciplinary discussion
informed by a vision of an interconnected humanity and focused on
the role of the media in forging public discourse. Contributors to
the collection argue that today's media are failing humanity.
Rather than providing pictures of reality on which the world's
citizens can act, the corporate-controlled media are widely used as
instruments of commercial and political propaganda, creating an
immense web of images and narratives that their creators know to be
not true--fabrications designed to sell, to manipulate, in a sense
to enslave worldwide audiences. At the core of the discussion in
this book is a utopian vision of one unified humanity-billions of
people whose destinies and dreams are imbricated and
interdependent, and who share the same world, the same habitats. It
is a vision of a world that cherishes diversity but is also
united-a world where our differences are no longer a cause for
conflict and where separate countries or separate ethnic or
religious communities no longer have to compete or wage war to
exploit available resources. As extensions of humans, the media can
be instruments of salvation instead of destruction, liberation
instead of oppression. But first, we must recognize the challenges
we face.
This is a collection of essays about the media, the environment,
and the whole of humanity at the brink of extinction. As the
demands of overpopulation and of an unsustainable consumer economy
dry up existing natural resources and destroy vital ecosystems that
we need to survive, the corporate-controlled media saturate
worldwide audiences with a barrage of hypnotic images and
narratives to stimulate over-consumption and to distract us from
the consequences of rampant consumerism, while remaining silent
about the systematic destruction of the environment and our future.
Academicians from the across the sciences, the social sciences, the
arts, and the humanities engage in an interdisciplinary discussion
informed by a vision of an interconnected humanity and focused on
the role of the media in forging public discourse. Contributors to
the collection argue that today's media are failing humanity.
Rather than providing pictures of reality on which the world's
citizens can act, the corporate-controlled media are widely used as
instruments of commercial and political propaganda, creating an
immense web of images and narratives that their creators know to be
not true--fabrications designed to sell, to manipulate, in a sense
to enslave worldwide audiences. At the core of the discussion in
this book is a utopian vision of one unified humanity-billions of
people whose destinies and dreams are imbricated and
interdependent, and who share the same world, the same habitats. It
is a vision of a world that cherishes diversity but is also
united-a world where our differences are no longer a cause for
conflict and where separate countries or separate ethnic or
religious communities no longer have to compete or wage war to
exploit available resources. As extensions of humans, the media can
be instruments of salvation instead of destruction, liberation
instead of oppression. But first, we must recognize the challenges
we face.
The study of advertising and its treatment of utopian appeal
enhance our understanding of consumer culture. By looking into the
advertising page, we also look into consumers desires and the
process by which these desires are reshaped and rechanneled through
images and narratives created solely for the purpose of making a
sale. Utopian Images and Narratives in Advertising: Dreams for
Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper,
is a collection of essays which gather a host of academicians from
a wide variety of disciplines including sociology, psychology,
literature, fine arts, history, religious studies, communication,
and media studies. Through their expansive disciplinary expertise,
the contributors bring unique insights to the analysis of the
advertising page. The collection s cross-disciplinary investigation
also examines gender images and narratives which, in the
advertising page, are frequently associated with utopian fantasies.
The analyses offered in Utopian Images and Narratives in
Advertising will appeal to any scholar or student engaged in mass
media, communication, and the effect of advertising and consumerism
on individuals and cultures."
Substance, Judgment and Evaluation: Seeking the Worth of a Liberal
Arts, Core Text Education selectively presents the thoughts of
scholars and teachers of liberal arts, core text education on how
their programs formulate and advance a "value-centered" education.
What emerges from this selection is the wide scope of core text
programs underlying the semantic intention of words such as
"value-centered," "judgment," or even "liberal arts" or
"collegiate" and "colleague." This volume records the cooperation
and thoughtful consideration of faculty from a wide range of higher
education institutions - research universities, comprehensive
universities, colleges, and community colleges - who have chosen to
come together to form such programs across North America. This
volume should be of value to any dean, director, or faculty member
who seeks to work with colleagues and texts across disciplines to
form a coherent undergraduate program of study within general
education.
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