Since the Second World War, Europe has undergone a continual invasion: wave after wave of American popular culture. The diffusion of American culture in Europe is both a European story about America and an American story about Europe. This work examines this cross-cultural phenomenon from the European viewpoint. Nearly two dozen European experts in their respective fields offer an invigorating, engaging, and open-minded examination of America as perceived with the acute insight of the interested European outsider--a fruitful tradition that stretches back to Lafayette, de Tocqueville, and Goethe, to name three. Of interest to scholars, students, and general readers alike.

The book's focus is both sensuous and intellectual: how America is seen (The Image); heard (Popular Music); perused (The Written Word); digested (Food); learned from its common ways (Social Customs); perceived by minorities (Ethnic Cultures); and taken as an instrument of change (Americanization). It is the first book of its kind published in the United States. It is rich with selected, up-to-date critical bibliographies in areas for which very little information is otherwise available. In sum: a cogent, cross-cultural analysis of how U.S. popular culture exposes both European dreams of well-being and nightmares of discontent. These are insights which deserve to be savored.

Originally published in France and long sought in English translation, Jean-Paul Gabilliet's "Of Comics and Men: A Cultural History of American Comic Books" documents the rise and development of the American comic book industry from the 1930s to the present. The book intertwines aesthetic issues and critical biographies with the concerns of production, distribution, and audience reception, making it one of the few interdisciplinary studies of the art form. A thorough introduction by translators and comics scholars Bart Beaty and Nick Nguyen brings the book up to date with explorations of the latest innovations, particularly the graphic novel.

The book is organized into three sections: a concise history of the evolution of the comic book form in America; an overview of the distribution and consumption of American comic books, detailing specific controversies such as the creation of the Comics Code in the mid-1950s; and the problematic legitimization of the form that has occurred recently within the academy and in popular discourse.

Viewing comic books from a variety of theoretical lenses, Gabilliet shows how seemingly disparate issues--creation, production, and reception--are in fact connected in ways that are not necessarily true of other art forms. Analyzing examples from a variety of genres, this book provides a thorough landmark overview of American comic books that sheds new light on this versatile art form.

Originally published in France and long sought in English translation, Jean-Paul Gabilliet's "Of Comics and Men: A Cultural History of American Comic Books" documents the rise and development of the American comic book industry from the 1930s to the present. The book intertwines aesthetic issues and critical biographies with the concerns of production, distribution, and audience reception, making it one of the few interdisciplinary studies of the art form. A thorough introduction by translators and comics scholars Bart Beaty and Nick Nguyen brings the book up to date with explorations of the latest innovations, particularly the graphic novel. The book is organized into three sections: a concise history of the evolution of the comic book form in America; an overview of the distribution and consumption of American comic books, detailing specific controversies such as the creation of the Comics Code in the mid-1950s; and the problematic legitimization of the form that has occurred recently within the academy and in popular discourse. Viewing comic books from a variety of theoretical lenses, Gabilliet shows how seemingly disparate issues--creation, production, and reception--are in fact connected in ways that are not necessarily true of other art forms. Analyzing examples from a variety of genres, this book, now in English for the first time, provides a thorough landmark overview of American comic books that shed new light on this versatile art form.