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In 1867, less than three years after the Civil War left the city in
ruins, Hungarian Jewish immigrant Morris Rich opened a small dry
goods store on what is now Peachtree Street in downtown Atlanta.
Over time, his brothers Emanuel and Daniel joined the business;
within a century, it became a retailing dynasty. Join historian
Jeff Clemmons as he traces Rich's 137-year history. For the first
time, learn the true stories behind Penelope Penn, Fashionata, The
Great Tree, the Pink Pig, Rich's famous coconut cake and much more,
including how events at the downtown Atlanta store helped John F.
Kennedy become America's thirty-fifth president. With an eye for
accuracy and exacting detail, Clemmons recounts the complete
history of this treasured southern institution.
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