A comprehensive insider's view of the world's fastest-growing winter sport and the energetic subculture it has spawned. It offers a holistic picture with action shots, behind-the-scenes reportage, hospital portraits and the latest graphic designs and illustrations. These images are infused with commentary, quotes and jargon from those who live for snowboarding - pitching iconic high-points alongside day to day minutiae, weather obsessions with the trappings of a professional rider's engagements. Blower has made its way in to snowboarding's inner circle - sourcing information and iconography from the specialist print media, clothing and graphic creatives who are shaping its future.