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Blending humour and behavioural economics, the New York Times
bestselling author of Predictably Irrational delves into the truly
illogical world of personal finance to help people better
understand why they make bad financial decisions, and gives them
the knowledge they need to make better ones. Why does paying for
things often feel like it causes physical pain? Why does it cost
you money to act as your own real estate agent? Why are we
comfortable overpaying for something now just because we've
overpaid for it before? In Small Change, world renowned economist
Dan Ariely answers these intriguing questions and many more as he
explains how our irrational behaviour often interferes with our
best intentions when it comes to managing our finances. Partnering
with financial comedian and writer Jeff Kreisler, Ariely takes us
deep inside our minds to expose the hidden motivations that are
secretly driving our choices about money. Exploring a wide range of
everyday topics - from credit card debt and household budgeting to
holiday sales - Ariely and Kreisler demonstrate how our ideas about
dollars and cents are often wrong and cost us more than we know.
Mixing case studies and anecdotes with tangible advice and lessons,
they cut through the unconscious fears and desires driving our
worst financial instincts and teach us how to improve our money
habits. Fascinating, engaging, funny and essential, Small Change is
a sound investment, providing us with the practical tools we need
to understand and improve our financial choices, save and spend
smarter and ultimately live better. Published in the US as Dollars
and Sense.
In these difficult times, there's only one proven path to
ridiculous amounts of money: Cheating. Everyone's doing it--from
sleazy CEOs to 'roided-up home run kings, silicone-enhanced
starlets, and backroom-dealing congressmen--so why not you? "Get
Rich Cheating" is your definitive guide to the illegal, immoral,
and fun, detailing the schemes that have proven time and time again
to generate more cash than God, Google, and the Treasury
combined.
No one ever bought a fleet of Bentleys with hard work,
perseverance, and honesty. Simply by purchasing this book, you've
already done more than most "ethical" people dare. Open it, savor
the moment, and inhale deeply in the musk of your impending
wealth--it's time to "Get Rich Cheating."
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