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It has become increasingly difficult to ignore the ways that the
centrality of new media and technologies - from the global
networking of information systems and social media to new
possibilities for altering human genetics - seem to make obsolete
our traditional ways of thinking about ethics and persuasive
communication inherited from earlier humanist paradigms. This book
argues that rather than devoting our critical energies towards
critiquing humanist touchstones, we should instead examine the ways
in which media and technologies have always worked as crucial
cultural forces in shaping ethics and rhetoric. Pruchnic combines
this historical itinerary with critical interrogations of diverse
cultural and technological sites - the logic of video games and
artificial intelligence, the ethics of life extension in
contemporary medicine, the transition to computer-automated trading
in world stock markets, the state of critical theory in the
contemporary humanities - along with innovative analyses of the
works of such figures as the Greek Sophists, Kenneth Burke, Martin
Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles
Deleuze. This book argues that our best strategies for crafting
persuasive communication and producing ethical relations between
individuals will be those that creatively replicate and
appropriate, rather than resist, the logics of dominant forms of
media and technology.
It has become increasingly difficult to ignore the ways that the
centrality of new media and technologies - from the global
networking of information systems and social media to new
possibilities for altering human genetics - seem to make obsolete
our traditional ways of thinking about ethics and persuasive
communication inherited from earlier humanist paradigms. This book
argues that rather than devoting our critical energies towards
critiquing humanist touchstones, we should instead examine the ways
in which media and technologies have always worked as crucial
cultural forces in shaping ethics and rhetoric. Pruchnic combines
this historical itinerary with critical interrogations of diverse
cultural and technological sites - the logic of video games and
artificial intelligence, the ethics of life extension in
contemporary medicine, the transition to computer-automated trading
in world stock markets, the state of critical theory in the
contemporary humanities - along with innovative analyses of the
works of such figures as the Greek Sophists, Kenneth Burke, Martin
Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles
Deleuze. This book argues that our best strategies for crafting
persuasive communication and producing ethical relations between
individuals will be those that creatively replicate and
appropriate, rather than resist, the logics of dominant forms of
media and technology.
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